Just did a gig last weekend that was really fun but few people showed up despite a lot of effort to promote the show. We went old school and put up a bunch of flyers around town as well as bought an ad in a local weekly paper that has good readership and features arts & entertainment events. We bought a couple of ads on facebook to promote the show. None of this seemed to have done any good. We had a few faithful friends come out and a handful of regular patrons of the venue, but no more than what we could have done without spending a dime. We're going to record some original tunes in a month, and I would love to expand our audience. Finding and reaching new listeners is a challenge I'm willing to work to achieve, but I don't think I know a good way to do it. I don't know what works. There seems to always be a lot of events on any weekend so people have a lot of options for entertainment. Any suggestions on how to effectively promote our band?