Mesa Boogie prices policy in Europe

Discussion in 'Amps and Cabs [BG]' started by barroso, Dec 7, 2007.

  1. barroso


    Aug 16, 2000
    Please note that I am opening this thread with the purest intention to be informative and to collect information concerning the matter and without being lousy. Please also note that English/American is not my native tongue and, even if I made my best efforts, my explanation can not be the most clear.
    Here's the story:
    I am in the market for a nice combo amplifier. It could be enough powerful to be also used in a band. So I tried several amplifiers and decided that the Mesa Boogie Walkabout Scout 12" could be the best choice for me. Both for sound and for the portability. In general it's the amp which impressed me in a more positive way, even if other amplifiers proved to be really good.
    I already knew that the prices for Mesa gear here in Italy and in Europe, in general are really high. This could be obviously related to the Mesa Boogie high quality and high brand visibility. Nothing strange since these are well made amps and the Mesa brand is a really high regarded one and deserves all the hype it generates. The high price also applicated to the Mesa Scout 12".
    So, I also made a small comparison with US price for the same item. Considering that the Euro currency is actually really strong compared to the US dollar & also adding the trasportation duties, the import taxes and all the related costs I was really suprised when noticed that the Mesa Scout 12" here in Europe has a sale price which is twice the sale price in US.
    Just out of curiosity, I made a similar comparison with a comparable product made here in Italy and sold in the US. Just to undestand the matter in a "mirror way". Or, at least, trying to understand. So i picked up the sale price of the Markbass 12" combo in Italy, the sale price in US and made the same considerations I did with the Mesa Scout amp.
    What I realized is that the Markbass amplifier is similar priced both in Italy (country of origin) and in US, while the Mesa 12" costs much more here in Italy than in USA (country of origin), this despite the Euro-US Dollar currency values which favour the European market. I also considered that the Mesa brand is more known than the Markbass one and also I can suppose that maybe Markbass can have a more "aggressive" price policy than the more conservative Mesa one. But can this "justify" a so big price difference?
    My intention is not to blame Mesa or Markbass or the related importers. Nor I am saying that I will buy the Markbass instead of the Mesa. I am just thinking about the reasons which generates the picture and I am just trying to understand one simple thing:
    If I buy a Mesa Scout here in Italy at the sale price of 1700 Euros (which translated in Us dollars makes the impressive sum of 2428 US dollars), where the difference between Us sale price and European retail price will go?
    Will my "extra money" go to Mesa? Will this money go to the italian importer?
    Thanks to everyone who will help me understand.
  2. Willem


    Dec 26, 2005
    I'd like to know too, why a 400+ is in the US around $1800 new but in Europe $3500...
  3. K-T

    K-T Guest

    May 25, 2007
    tasmania, australia
    it's the same here, at the local shop a dunlop 105q bass wah is about $330 AUD and i think thats alot. so i got one on USA ebay, shipping and the pedal was $183 AUD thats close to half of what the shop wanted
  4. Nikoubis


    May 3, 2007
    Athens, Greece
    Mesa is ridiculously expensive in Europe. But we have it better than tha Australians.
  5. barroso


    Aug 16, 2000
    Yes. That's understood.

    What I would like to understand is: why?
    Is Mesa Boogie who dictates prices for contries ouside the USA?
    Are the importers?
    How they can manage to sell amps with increased prices in the internet era?
  6. Importers making a killing.
    Everything generally being more expensive over here.
    Mesa probably does have a say in it, seeing they are just short of price fixing most of the time . . .

    It sucks, it really does :(

    They manage to sell amps with such inflated prices because people still buy them.
  7. MacktheKnife

    MacktheKnife Guest

    Dec 5, 2007
    It's because the economy is much stronger in europe.
  8. cacio


    Apr 24, 2005
    I had blown a speaker of my mesa 2x10.
    The replacement costs 189 $ in usa,the italian distributor is selling it for 399 euro.
    That's 3 times.:scowl:

    With this kind of distributor i have to say bye bye mesa,even if they produce beautiful bass gear
  9. barroso


    Aug 16, 2000
    This is questionable. In my opinion havin the stronger value don't assure that you have a stronger economy.

    Too bad that some products such as Mesa amplifiers suffer of this currency discrepancy in their sale prices.
  10. droskobass


    Oct 8, 2007
    Montreal, Canada
    Former Part-Time, Non-Commission Employee MOOG Audio
    just currious, how much do powerhouse 2x10s, 4x10s, and 1x15's go for at the average guitar center in the north east?
  11. BillyB_from_LZ


    Sep 7, 2000
    Unfortunately, Guitar Center doesn't sell Mesa Bass gear any longer, just guitar gear.

    They blew (or attempted to blow) out their remaining stock at recent List and other special sales. IIRC, my local GC was asking just under $500 for the 410 that they had left... When they were a Mesa bass gear dealer, they were required to charge list price.

    If you're looking for a Mesa bass cabinet, call a Guitar Center and see if they can find any for might be able to get quite a deal.
  12. UncleBalsamic


    Jul 8, 2007
    Quite a lot of companies/importers just convert dollars to pounds so $100=£100; effectively doubling the price. Then even if you import stuff from America or wherever, the taxes are so big it ends up costing the same as it does here. Oh well...
  13. This thread is too true.

    I was in the market for an M-Pulse 600 recently. My local shop said they could get me a great deal on one - only £1600 ($3200)!

    Err.... thanks, but no thanks.

    C'mon, Mesa.. sort it out!
  14. It's due to importation costs. They have to pay X to get it imported, if they didn't have to do that they'd just charge the U.S. prices. At which point they become some of the cheapest peices of gear in existance and they'll slowly weed out everyone else trying to work in britain and eventually they become a large monoply and take over the world!

    Basically, to prevent people importing cheap chinese made goods and selling them for fluff all, import tax is there to "balance" out the pricing between economies. If I could import a Trace Elliot AH500-7 in from the U.S. with out having to fork over import tax, I'd be paying around £100 less than the R.R.P.!

    £1GBP = $2.00USD
  15. SO.. import tax runs at 100% of the RETAIL price?

    I think not... :rolleyes:
  16. Well...Damn, foiled. :(
  17. We had a similar discussion on teh Mesa Mega thread. I'm emailing boith these threads to Mesa.
  18. ashevans

    ashevans Guest

    Dec 22, 2004
    Oxford, UK
    I'd be interested to see the response, not that there will be one unfortunately.

    In the end, the only thing that will lower prices is if people don't buy them, and that ain't gonna happen.
  19. bojan82

    bojan82 Guest

    Dec 27, 2007
    Did anyone check other US producer prices in EU? Couse as far as I'm concerned lowering prices is the best way to sell a product - you kill the competision (Orange, for example).
    Taxes in UE ARE very high. You have to add at least 22% VAT to anything that is not produced here. Than the shipping costs are more expensive here (gasoline is way way cheaper in US) and consider that one pays much more tax when earns anything, so importer put that in the price of the Head too.

    BTW: Hello everybody. This is my first post on TalkBass.
  20. Hello! Welcome aboard.

    I see your point, but...

    ...let's not forget that the importer isn't paying anything like full price for the head. I just don't understand where this ridiculous 100% mark-up on Boogie gear comes from.