After spending about a year or so with a second gen 10 gig, I decided I liked them enough to spend a little cash on a new one. I had bought the original one to see if I'd like and use it enough to justify spending big bucks on something like this. The new one is awesome! I love the fact you can add album art onto each track, and the video function is great for showing my buds at work all of the ignorant video clips I download on the net. Well worth the dough I'd say. I also bought a new transpod so I can use it in my cars without any wiring messes, which runs another $100 but is worth it. The only thing that kind of sucks is, the videos have to be in mpeg4 format, and the right resolution settings to work on this. This was easily enough solved by buying (another $30) a program that converts most all videos into the right format and sizes, ect. (Cucusoft ipod and movie converter for those interested). I'm also told there will be a interface coming out soon that will allow you to record direct from line in (I plan to capture board mixes) directly to the ipod as well, which will be nice. I also plan to do some audio recording and editing, and using it live as a sequencer. Once you add up all you can do with this, it seems like a no-brainer whether it is worth the dough or not. Anyone else have one of these?