...sort of. What it really is is using one of those funky metal ESPs in advertising for measurement machines. But in a way it's refreshing to see ESP's design used without permission (I assume), rather than ESP copying other designs w/o permission. The funny thing was, I was going going through a tabloid-sized manufacturing trade journal at work, where I'm fairly careful to keep the music-related dawdling to a minimum - and here's a full-page guitar, making it look like I was slacking. see http://www.faro.com/ Also kind of funny that they decided to photoshop six strings onto a four-stringer.