"Morbid curiosity" isn't the right term, but it's the first one that comes to mind. For some reason I bought this new advanced mega ultra aquafresh toothpaste or somthing. It's selling point is that it has "micro-foaming action," or something to that effect. It is important to note that this toothpaste is not advertized as tasting like oranges. So I guess "micro-foaming action" is a fancy scientific way of saying, "it tastes like oanges." If I had known, I would not have bought it. But now I'm going to use it. As terrible as it is, I've been using it for over a week now.