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Original Bands - How do you get airplay and radio support?

Discussion in 'Band Management [BG]' started by Tendollarcat, Jul 5, 2012.

  1. Mystic Michael

    Mystic Michael Hip No Ties

    Apr 1, 2004
    New York, NY
    IME, major mainstream media - just as with major mainstream record labels - are NOT leaders. They are followers - too timid, too risk averse to take a chance on any artist that isn't already established. :rolleyes:

    Major record labels look to the small indie labels to break new artists - then try to steal them away with offers of bigger & better rewards. Mainstream radio keeps an eye of what's happening at the indie or alternative stations - then hops on the bandwagon (pun intended) only when/if it looks as if an artist is going to break into the big-time...despite the lack of any help from said mainstream radio. :rolleyes:

  2. placedesjardins


    May 7, 2012
    If you send your CD to a college radio station, they will give the CD to one of their DJs who play music of that genre (gospel, rock, country, alternative, etc.) or anyone who may be interested in listening to it. Then, that DJ may choose to play your CD or not. So, your recordings are competing against other new CDs plus existing recordings.
    Good news, college DJs are willing to listen to your CD, and on a whim, choose to play the best or the worst song from your album.
    Bad news, their air time might be at a time that is not popular for radio listening. You don't get royalties for getting your song played. It may never even get played.

    My roommate in university became a DJ and played gospel music on Sundays. Whatever they play in their alloted time was completely up to them. He liked that.

    Ask what kind of music they play beforehand. The university radio station at my university was alternative music. No top 40, nothing popular. You don't want to waste your money sending a CD to a radio station that's not going to play your genre of music.
  3. Auguste


    Apr 5, 2012
    Very informative !


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