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Promo materials to attract pro management

Discussion in 'Band Management [BG]' started by Ekulati, Oct 24, 2016.


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  1. Ekulati

    Ekulati Supporting Member

    Jan 2, 2016
    Richmond, VA
    There may not be a right or wrong answer here, just want to get ideas, opinions. I’m in a really good tribute band that has, for varying reasons, never achieved the level of work we originally aimed for. (Casinos, high profile festival level stuff, primarily.) Our drummer is in another tribute, which in far less time than us, HAS done “all the right things” and is getting better work.

    After seeing our drummer’s other band, our BL has seen “the light” as it were, and (finally) realized that we need pro management, rather than us (him) attempting to do all the promo footwork. (Which is good because I am at the point of saying, “No pro management, I need to move on.”)

    Long story short, he now wants to spend some serious coin, time, energy to make a video which he thinks will ATTRACT the right agent, management etc. My first thought is, ok, well, an agent/manager who decides to take us on may in fact very likely demand that we re-do ALL of our promo materials, etc. to THEIR liking and direction. So...we should rather try to market with the decent but not great video that we now have.

    What’s the consensus: pro level video to ATTRACT pro management, or use the decent video we now have, then said management will DIRECT new promo materials?
     
    PsyDocHill likes this.
  2. RoadRanger

    RoadRanger Supporting Member

    Feb 18, 2004
    NE CT
    Do you actually have a pro level act? (No dead space between songs, proper dress and lighting, etc) If not start there. That's what the agents look for - not a edit-all-the bad-spots-out "pro" video LOL.
     
  3. Grumry

    Grumry

    Jul 6, 2016
    Nashville
    They want someone who already has a reputation and following so they can sell a product.

    They don't want to try to build something from nothing with only a shot in the dark.
     
  4. brbadg

    brbadg

    Nov 10, 2006
    Timonium,Maryland
    Someone will pick you up based on your talent,not a fancy video.I know a local agent , and he says
    that's the number one thing.How many people are you drawing? Are they staying to watch at the casino?
     
  5. buldog5151bass

    buldog5151bass Kibble, milkbones, and P Basses. And redheads.

    Oct 22, 2003
    Connecticut
    I would ask @BassCliff to chime in here when it comes to the impact of a good video. But I am not sure how much your guy is talking about spending. What seems to work best from what I have seen is live shots from multiple cameras, not an 80s MTV acting job.
     
  6. DirtDog

    DirtDog

    Jun 7, 2002
    The Deep North
    I'm not a pro or a manager, but as an informed consumer, I am really turned off by bands that use studio-produced video for marketing purposes and, worse yet, live video overdubbed with studio audio. Reeks of a vanity project. I'm talking local/regional acts here, not national acts. I've only seen one video of this ilk that I like (involved a dark warehouse set, a skateboard and two cameras). Most of the rest are unappealing. If I was a talent buyer, I'd prefer to see the band in the flesh or, worst case, a decent live video (post production edits are fine) with a crowd going crazy.

    Our local high water mark is these guys; I think the first video is well done and gets the point across, but the whole thing looks a bit faked to me.



    I think this is a better message (although less polished product):



    Again, my unprofessional opinion, but producing a high end video to attract an agent is not unlike buying an Armani suit for a first date!
     
  7. Gravedigger Dav

    Gravedigger Dav Supporting Member

    Mar 13, 2014
    Springtown, Texas
    I would seek out the management I think would best represent the band and ask them what they want.
     
    PsyDocHill likes this.
  8. Primary

    Primary TB Assistant

    Here are some related products that TB members are talking about. Clicking on a product will take you to TB’s partner, Primary, where you can find links to TB discussions about these products.

     
    Apr 11, 2021

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