That's how I call them when I want to buy something and find that the asking price isn't $2000 but $1999, for instance (Does that practice have a "proper" name?). Supposedly, that makes the potential buyer feel that what he/she wants to buy isn't that expensive. Does that strategy really work on most people? It doesn't with me, at least. Actually, I've always found that practice both ridiculous and annoying, so I'd like to get some input since it seems to be widely accepted. Thank you in advance!