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"Psychological" prices.

Discussion in 'Off Topic [BG]' started by Alvaro Martín Gómez A., Jul 20, 2007.


  1. Alvaro Martín Gómez A.

    Alvaro Martín Gómez A. TalkBass' resident Bongo + cowbell player

    That's how I call them when I want to buy something and find that the asking price isn't $2000 but $1999, for instance (Does that practice have a "proper" name?). Supposedly, that makes the potential buyer feel that what he/she wants to buy isn't that expensive. Does that strategy really work on most people? It doesn't with me, at least. Actually, I've always found that practice both ridiculous and annoying, so I'd like to get some input since it seems to be widely accepted. Thank you in advance!
     
  2. It just bugs me. I got a 25$ coupon to MF for making an order, last night I stayed up late trying to squeeze every penny out of that 25 bucks. I ended up spending 24.96, then realizing how stupid it is that a cord costs 9.99, and that a strap was 11.98 and other crap like that.
     
  3. Yvon

    Yvon Supporting Member

    Nov 2, 2000
    Montreal, Canada
    It work with my wife.
    If something is 1999.99$ she won't say it's 2000$ but she will say it's 1900$
     
  4. That doesn't make any sense.
     
  5. Since when do women make sense?
     
  6. SnoMan

    SnoMan Words Words Words

    Jan 27, 2001
    Charleston, WV
    Just go buy a 1999.99 bass (couldn't think of any equipment right in this range...so you'll have to figure that part out yourself) and go ahead and round it down to $1000.


    Beat her at her own game I say!

    :D
     
  7. Good question. :confused:
     
  8. wmcjhi

    wmcjhi

    Feb 12, 2007
    Tempe, AZ
    It 'sounds' like less money...until you calculate tax, which really makes it suck. Heck, tax makes most prices on such toys suck, even if they aren't ___99.99 affairs.


    Personally, I see "$1999" and weigh whether or not it's worth $2000, but of course I'll pass along the psychology of it when explaining the purchase to someone else (Well, it was only $1999....) ;)
     
  9. ric1312

    ric1312 Banned

    Apr 16, 2006
    chicago, IL.

    The proper name would be, "price points." Some very well to do sales type did a study and found that certain price points sell much, much, better. That's why you see things on the internet for $14.95. $29.95. .....$97 Those points sell better than $30 or an even $100.

    Of course a lot of places don't even know what price points are and just inadvertantly put it right under what they really want, trying to do exactly what annoys you..... giving the impression that it's, "not that expensive."
     
  10. Bob Lee (QSC)

    Bob Lee (QSC) In case you missed it, I work for QSC Audio! Commercial User

    Jul 3, 2001
    Costa Mesa, Calif.
    Technical Communications Developer, QSC Audio
    I think it's similar to the psychology that makes a "Quarter Pound" hamburger sound bigger than a "Four Ounce" one.
     
  11. vbsurfer3001

    vbsurfer3001

    Jul 25, 2005
    VB,VA
    Except for the concessions stands, we price everything "on the quarter" ie. $.25, .50, .75, 1.00

    It's all about the transaction time, the faster we can move the line before the show starts, the more cash I can take out of your wallet.
     
  12. I remember hearing a while back that the guy from JC Penney was the original person to do this way back.

    Who knows :confused:

    We're Americans, we make stuff more complicated.
     
  13. Sometimes the "cents" mean the item is in a particular state. Like 99.90, 99.95, 99.96, 99.97, 99.98 and 99.99 all mean something, as far as the retail world goes.

    When I worked at Toy's R us items marked with a .90 were clearance items, .98 and .99 were regular sale items. I also think .96 or .97 were discontinued/marked down items. I don't remember seeing any .95's though.
     
  14. JNowiski

    JNowiski

    Jan 16, 2006
    Fayetteville/NC
    i think they should have the prices so when you add taxes it makes it even. i'd rather it be $0.34 more if it'll make it $500 instead of like $497/8 or something. idk
     
  15. I suppose that coins would not be needed nearly as much if things were just a flat $xxx.00.

    That may be a good or a bad thing, depends on who you are I guess.
     
  16. JNowiski

    JNowiski

    Jan 16, 2006
    Fayetteville/NC
    yeah, i think its good and bad. it'd be nice not to have to mess with change, but at the same time i like to have some change. ok, i think they should limit it to only recieving nickel, dimes, and quarters back, no pennies :D
     
  17. MakiSupaStar

    MakiSupaStar The Lowdown Diggler

    Apr 12, 2006
    Huntington Beach, CA
    When I think of psychological price I'm not really thinking of numbers but rather I'm thinking more about consequences. For instance, you've just drunk six mini-keg heinekens, a foo-foo pina colada that looks like a drunken dumb-bell, you've rung up a 103 dollar bar tab (that's a number for you - 7.75 times 11 and a 21.85 big kahuna) and have secretly urinated on your buddy four times in the Treasure Island pool, all in 120 degree Vegas heat, and now you've got your wife saying your done with the old pirate thumb gesture simulating a columbian necktie from ear to ear and a buddy offering you a shot of jagermeister. Now that's a psychological price my friend. You better make your next decision very carefully.

    Of course, I told the wife I'd be right up, slammed the shot and stumbled dripping wet around the casino while I tried to figure out the stupid elevators to my room. There was an elevator going to the 4th-11th floor and room 34, and 38. An elevator going to rooms 12-16, and 22-23, and I needed to get to the 19th floor. I got lost. Dropped a wet hundred dollars on black (and won - that took care of my bar tab), and while I let it ride (won again), I saw that the lobby for my floor. About an hour later I make it back to the room, holding the hallway wall up with my shoulder, and drop my pants and pass out. I awaken three hours later with a slap across my face from my wife, who is asking me where my razor is so she can shave my fu-manchu-off because the pen she was using to draw all over me with had run out of ink. My psychological price cost me an eyebrow. Not a bad trade off with all things considered. ;)
     
  18. It's the same as gas prices. That annoys me more than anything...


    Super $3.18.9

    Mid $2.98.9

    Regular $2.88.9
     
  19. steve21

    steve21 Banned

    I wish i was paying 2.88 for regular... but I too hate that stupid .009
     
  20. MakiSupaStar

    MakiSupaStar The Lowdown Diggler

    Apr 12, 2006
    Huntington Beach, CA
    I have gas as we speak. What a coinkidink.
     

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