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Recording a 30 second spot for radio?

Discussion in 'Recordings [BG]' started by Josh Ryan, Jul 21, 2003.


  1. Josh Ryan

    Josh Ryan - that dog won't hunt, Monsignor. Staff Member Supporting Member

    Mar 24, 2001
    any tips or advice would be greatly appreciated. All of my experience (the little I have) has been recording bands of one flavor or another, and mixing for CD purposes. This is a local ad for a local a local company, but I really would love to make it sound better than the average crap one hears all the time from local adverts.
     
  2. fastplant

    fastplant

    Sep 26, 2002
    Connecticut
    I did one once. The only advice I'd give is be careful not to go over board on compression and effects. Only because it will sound odd when compared to other radio spots. Not sure if that makes any sense, sorry. But what I mean is if it stands out negatively compared to other spots people might not pay any attention to it, only to the fact that it sounds different.
     
  3. Josh Ryan

    Josh Ryan - that dog won't hunt, Monsignor. Staff Member Supporting Member

    Mar 24, 2001
    Gotcha! thanks, that does make sense.
     
  4. JMX

    JMX Vorsprung durch Technik

    Sep 4, 2000
    Cologne, Germany
    Also, check it on the usual suspects, play it on car stereos, small stereos, big ones, etc.
     
  5. Josh Ryan

    Josh Ryan - that dog won't hunt, Monsignor. Staff Member Supporting Member

    Mar 24, 2001

    check!

    Should I try to compensate for excessive radio compression at all? Leave it a bit loose or make it real tight?
     
  6. fastplant

    fastplant

    Sep 26, 2002
    Connecticut
    I'd leave it a bit loose, only because readio stations are going to compress it also and too much compression will make it sound awful.
     
  7. Turock

    Turock Supporting Member

    Apr 30, 2000
    Melnibone
    I did a far amount of this 15-20 years ago. I always went straight to the board. Most times my part was written out for me and other times I was asked to create a certain "feel". Anything else such as compression was later added by studio personel to have the final product sound like they wanted.
     
  8. Josh Ryan

    Josh Ryan - that dog won't hunt, Monsignor. Staff Member Supporting Member

    Mar 24, 2001
    Ok thanks! Turok, I am the studio personel in this case, not the bassist. I'll probably go light with it so the radio compressors have something to grab hold of and don't squelch the entire thing.