Some companies will take the same product (like shampoo), and simply package it up different ways, and sell the same product in a high priced bottle at Macy's, and the same shampoo in a low priced bottle at Wal-Mart. There's a band in my town that has been doing this for a while with music, and it works pretty well it seems. I've done the same thing with jazz ...core of jazz standards (1.5 hours) and then 1.5-2 hours of either Latin, Smooth, or Female Vocal jazz -- each band under a different name that expresses its unique emphasis in jazz , but with many musicians in common. The rock group below did one show -- same musicians, two different bands playing different music (and dressed differently) for our local radio station, backing up Tears for Fears a while ago. It was only when someone told me afterwards it was the same set of musicians -- dressed differently, playing different music. Here is what I mean -- these are the same guys -- but they have a different band name, with a core of classic rock hits, but then play a number of other tunes that have a different emphasis within rock. Nerd Ranger (Classic rock) Nerd Ranger - iLoveSwitch Switch (80's) Switch - iLoveSwitch Def Lepprechaun (Metal Hair Band with a twist) Def Lepprechaun - iLoveSwitch More -- Simply Redneck. What do you think of the concept?