Okay, I just got this from Sadowsky. It reads, "All of us at Sadowsky Guitars wish you a wonderful holiday and a happy new year!" Black and white, no other caption. On one hand, I applaud such niceties, since it's the little touches that foster customer loyalty (building kick-@$$ basses doesn't hurt either). I even have a signed card pinned up at work (the beach one). But, um, how do I say this? I think their marketing dude accidentally picked up something from the "Get well" section, instead of the "Holiday" section at Hallmark. I realize that there is a minefield of religious sensibilities to tiptoe around this time of year, but perhaps this is a little TOO sterile. How about a nice bass-playing reindeer? Everybody likes reindeer, and they're secular, right? Maybe Wil Lee with a Santa hat. That'd be nice. But this is just scary. "Buy a Sadowsky. While there is still time."