If you had a choice between shopping online and shopping in a store, which would you choose? Well, consider this: online retailers often charge less, and are able to do so for several reasons. However, what if you don't get quite the same level of product support for something you purchase? Let's take basses, for example...say there's a luthier whose work you over, like Fodera or Sadowsky or MTD...you'd like to try one out but would have to drive 300 or more miles to simply decide if it's the right bass for you. You call the dealer, who offers to ship you the bass on trial, but have to pay for it in advance, though your payment is fully refundable if you decide the bass isn't for you. Conversely, lets say you live in NYC and can drive less than 30 minutes (or take the subway) and try out basses from all 3. The only catch is, it'll cost you an extra 10% - 15% (or more) to buy it from your local dealer, due to his overhead costs. Which dealer would you buy from: online, where it'll save you money, or local, where you can try it out and know who you're dealing with up front?