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SWR Amplifiers

Discussion in 'Amps and Cabs [BG]' started by mm73, Jan 4, 2014.

  1. mm73


    Jan 4, 2014
    Does anyone have an idea as to what has happened to SWR? I just checked out their website (http://www.swramps.com/products) and their product line appears to be greatly reduced. They used to have such a diverse product line. I owned one of their amps about 10 years ago... loved it at the time, so I'm just curious as to what may have happened to them.
  2. two fingers

    two fingers Opinionated blowhard. But not mad about it. Gold Supporting Member

    Feb 7, 2005
    Eastern NC USA
  3. Gizmot

    Gizmot Supporting Member

    Mar 22, 2009
    Nashville area
    It appears that Fender has already pulled the plug onboth SWR and Genz Benz. All of those brands could have prospered with the right resources, vision and leadership.
  4. Cirk


    Jan 16, 2011
    Pittsburgh, PA
    Unfortunately, the intentional lack of those very requirements drove them face-first into the ground. Such a shame to see two great companies get eaten up by FMIC.
  5. JimmyM


    Apr 11, 2005
    Apopka, FL
    Endorsing: Ampeg Amps, EMG Pickups
    Genz Benz had great leadership and vision. SWR, not so much.
  6. JTE


    Mar 12, 2008
    Central Illinois, USA
    SWR was on its way down the drain well before FMIC bought them (what, a decade ago?). Steve W. Rave had sold the company, left and started Raven Labs, and closed THAT down before FMIC was involved.
  7. mm73


    Jan 4, 2014
    Thanks everyone for your responses... very surprising given the quality of the product. It shows that quality isn't enough in today's world, in musical equipment or any other product.
  8. Means2nEnd

    Means2nEnd Supporting Member

    On a possible good note I heard that Jeff Genzler was hired on by Fender to overhaul the amp line and he will be the head designer. Would be cool to know if that's true and what he will come up with..
  9. Jim C

    Jim C Spector#496:More curves than Sophia + better sound Supporting Member

    Nov 29, 2008
    And what ever happened to Steve Rabe?
    IMO, the SM400 was the first small and powerful amp.
    Mine is from about 1984 and has been a workhorse and built with quality components.
    It would have been a much better MI amp if it had a reasonable HP filter and no dip at 200Hz.
    None the less, the company he founded sold a lot of reliable amps that made it to a lot of big stages and helped formulate the scooped, bright funk happy slap tonality.
  10. rapidfirerob

    rapidfirerob Fusion rules!

    This would indeed be fantastic news! Keeping my fingers crossed.
  11. Matt_T


    Dec 18, 2013
    Springdale, AR
    I still use the Workingman's 12 I bought new way back in the day. It sounds great and I will hate to have to find a replacement someday.
  12. iriegnome

    iriegnome Bassstar style Supporting Member

    Nov 23, 2001
    Kenosha, WI 53140
    Fender bought them years ago. They decided to shelf the brand for now. No telling when they will bring them back. If I'm not mistaken, this started in about 2004 or 2005 and Fender has been slowly closing SWR down since then. Same with Genz Benz or is it Gk? I can't remember
  13. Franco Bollo

    Franco Bollo Gold Supporting Member

    Apr 9, 2007
    Fairfax, VA, USA
    Steve Rabe retired some time back, shutting down Raven Labs rather than selling the name. Probably had a bad taste in his mouth after seeing what Fender did to ruin the good name that he had made for SWR.

    I haven't owned any Fender-era SWR products, but do have three Rabe-era SWR amps. My one attempt to get some parts from FMIC for one of them was extremely disappointing, si I for one will not lose any sleep over shutting down the brand.
  14. barebones

    barebones Supporting Member

    Jan 3, 2005
    Denver, CO
    Hmmm... Maybe I should consider hanging on to my chrome 350 I put up for trade in the classifieds. Might double in value by next year! Ha!
  15. iriegnome

    iriegnome Bassstar style Supporting Member

    Nov 23, 2001
    Kenosha, WI 53140
    I can tell you I won't give up my chrome Bass 750 for anything. It will be have to be pulled from my cold dead bass
  16. klejst


    Oct 5, 2010
    Usually happens a lot with the corporate market. When company A feels threaten or seeing company B as a competitor the best solution is for company A to buy B and shut down B or drive it into the ground. It's "good business."
  17. JimmyM


    Apr 11, 2005
    Apopka, FL
    Endorsing: Ampeg Amps, EMG Pickups
    If that were the case, SWR wouldn't have lasted over 10 years at FMIC.
  18. bassrush67


    Nov 26, 2013
    I have 2 SWR Triad cabinets and I love them. They are big and heavy but worth it
  19. barebones

    barebones Supporting Member

    Jan 3, 2005
    Denver, CO
    Had one of those. Loved it. Shouldn't have sold it!
  20. BioDriver

    BioDriver A Cinderella story

    Aug 29, 2008
    If Genz Benz goes down I'm going to be very upset. Most underrated and best sounding amps out there, IMHO. :rollno: