SWR bought out by Fender?

Discussion in 'Amps and Cabs [BG]' started by Ilovepink, Dec 20, 2003.

  1. Ilovepink

    Ilovepink Banned

    Nov 17, 2003
    This seems to be the case. I can't get a direct answer. Anybody know?
  2. Yes, this happened around 5 months ago (If I remember correctly).
  3. Munjibunga

    Munjibunga Total Hyper-Elite Member Gold Supporting Member

    May 6, 2000
    San Diego (when not at Groom Lake)
    Independent Contractor to Bass San Diego
  4. Yes, we know it 2 here in Europe
  5. Finger Blister

    Finger Blister

    Jul 8, 2003
    The new Fender Bass Amp is taking Q's from
    SWR/Mesa already...

    It's only a matter of time before there will be
    no SWR brand as it slowly becomes only Fender.

  6. ihixulu

    ihixulu Supporting Member

    Mar 31, 2000
    getting warmer
    I think there are quite a number of amps out there that:

    Have a semi-parametric eq section
    speakon outputs
    adjustable di
    compressor built in...Mesa, Eden, H&K, etc.

    IOW, whatever Fender has done with the Pro800 is simply catch up to what some in the industry have been doing for a while. I don't see how they could have integrated SWR's ideas in such a short timeframe.

    I do think it is entirely possible that the SWR line will be subsumed into the Fender brand.
  7. He shouldn't feel too bad. California is a planet.
  8. But the governor is a Terminator from out of space…..
  9. Headroom


    Apr 5, 2002
    The SWR name still holds significant brand value- part of what Fender paid for. Of course, its up to Fender to preserve that value. I'd be surprised if they bought SWR in order to acquire proprietary technology or to eliminate a competitor
  10. embellisher

    embellisher Holy Ghost filled Bass Player Staff Member Supporting Member

    I agree 100%. The cachet of the SWR marque is much too valuable for it to go away.

    Just like you won't see Eden amps eventually badged Washburn.

    I figured even most eremites had heard about Fender buying SWR by now.