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Discussion in 'Amps and Cabs [BG]' started by jude, Apr 11, 2003.

  1. jude

    jude Guest

    Apr 11, 2003
    United Kingdom
    Hello forum

    I have just been appointed to deal with the
    marketing for SWR in the UK.
    I was wondering if any of you guys have any
    questions or even better any suggestions for
    SWR products within the UK. Thanks
  2. wulf


    Apr 11, 2002
    Oxford, UK
    Put a link to a UK specific SWR website in your signature and then post helpful things in lots of forums without always pushing an SWR solution.

    I'm sure you'll help SWR more if you can persuade the community that you're SWR's ear rather than SWR's mouth.


    ps. used to own a Workingman's 12" combo - very happy with it, so I've got no beef against the company or its products.
  3. jude

    jude Guest

    Apr 11, 2003
    United Kingdom
    the school of wisdom rests in your mouth
  4. Bruce Lindfield

    Bruce Lindfield Unprofessional TalkBass Contributor Gold Supporting Member In Memoriam

    Weill, I could always do with a cabinet that is lighter, louder, more transparent-sounding and especially cheaper, than any other cab on the market!! ;)
  5. jude

    jude Guest

    Apr 11, 2003
    United Kingdom
    man is that all?
    and I thought you were wading in with some big
    shopping list!!

    keep it coming though it helps big time
  6. I don't live in the UK, however I do have a suggestion.

    This doesn't have much to do with Marketing in
    the near term, but will effect an aspect of
    Marketing success in the future.

    Stellar Customer Service is #1.

    As a SWR user for 10+ years I can vouch for the
    California company's lapse of Customer Service.

    If one pays top dollar to own 'one of the best' then
    Customer Service should be top priority.

    I'm not sure how SWR Support is geared toward
    the UK, or the level of dedication the home office
    has for backing UK clients. But it has to be a spot
    better then the Customer Service to be had in

    One suggestion might be to have speaker
    reconing services for SWR products in the UK.

    Blown speakers are a problem we all potentially face.
    It would be nice to have a less expensive way
    to pay for mishaps.

    Other suggestion whould be to have pre-retail
    sales Quality Control at the UK end.
    Experience has proved that SWR has shipped
    new speakers with voice coil rub.
    Do they slip by SWR manufacturing QC or where
    they damaged due to rough handling during transit?
    It doesn't matter.

    Semi-delicate products that are
    shipped half-way around the world need to be
    tested for QC upon reciept.

    It could be Marketed something like:
    "SWR products are tested in the UK to doubly
    insure quality..."

    Take a tip from Warwick USA distributors
    Dana B. Goods and have Customer Service that
    is second to none, even though the product is from
    "across the pond" because if one pays a little more,
    they should get more.

    Having the best Customer Service of any
    Bass Amplification company doing business in the
    UK will go a long way to boost sales and develop
    a loyal following.

    It's all about satisfaction.
  7. jude

    jude Guest

    Apr 11, 2003
    United Kingdom

    I appreciate that, customer service is all part of
    marketing, no point raising the profile of a product if there is no one there on the other end of the line.

    I agree with Dana B Goods, as is Warwick themselves the level of customer support is outstanding. Warwick have excelled in almost every area of the modern day bass company from design, build, sound, brand, service bla bla.

    I saw the beach blonde at Frankfurt it looks superb.

    I was thinking of getting some 8" speakers how are the 8x8 working out for you?
  8. There's a pix of it in the 2003 cataloge supplement.
    Ash Body, AAAA Flame Maple Top and neck, sweet
    Sunset & Wolf ab inlays.

    I can't say enough about the 8x8.

    I've found that the new SWR design
    Foster drivers are louder and tonally
    superior to the older Celestion Drivers.

    Even though it will be 10 years old this year,
    the cabinet covering is almost like new and I just
    got new Chevron corners from SWR. Even though
    this early model doesn't have the tweeter fuse
    overload protection feature, the original Le Son is
    still doing it's job.

    What really amazes me is the incredible
    cabinet strengh and sense of density.
    The internal baffles for each pair of speakers
    really re-enforces the cabinet.
    Perhaps the most solid cabinet ever.
    It's built like a tank.

    The old diamond grill Henry with updated speakers
    continues to satisfy every time I plug in.
    It has something about it that no other
    cabinet can duplicate.

    It's a great design and perfectly fits my concept
    of the perfect cabinet.
  9. jude

    jude Guest

    Apr 11, 2003
    United Kingdom
    that's superb man
    how do you find it on the portability front.
    not too heavy?

    would you say a 4x8 mini combo would have almost the best of both worlds? or maybe a 6x8 combo?
  10. Cantstandsya

    Cantstandsya Supporting Member

    Jul 27, 2001
    Fontana, CA
    Can you make them sound like an Ashdown?J/K,but I think that's got to be your main competition in England and I think they've got quite a product.One area that I think SWR is lacking in is the power section.For some reason SWR hasn't caught on that torroidal power transformers provide more punch,volume and less overheating.I know plenty of players who run SWR pre's with a Carvin power amp just for that reason.If SWR could redesign their power section to be on a par with some of the high end pro audio power amps they would have a much better product.Just my humble opinion though:)

  11. It's more portable then an Ampeg 8x10 or Megoliath. :D

    The 8x8 is a little big.
    Fits in a hatchback but not the trunk.

    At 100 pounds it's about the same weight
    as my guitar player's Mesa Heartbreaker Combo.
    45 Kilos is about right for a Cabinet of this dimension.

    I've tried the SWR Henry Jr. and the discontinued
    Silverado 4x8 Combo. Great cabinets, but rear
    porting gives them a different 'sound stage'
    then front ported designs. I'd always be worrying
    about possible rear deflection anomalies.

    The Goliaths, Basic Black, Basic 2-Way, etc...
    in their progressive incarnations have all had
    redesigns that switched from rear to forward porting.

    Maybe a 4x8 with a forward port scheme and
    higher RMS rating then the old 250 watts @ 8 ohms.

    The 6x8 idea is interesting. But it's portability
    factor would drop considerabily if it were a Combo.

    The Best of Both Worlds might be stereo/mono
    version of the Henry 8x8 by employing a
    design philosophy similar to the SWR 8x10.

    Have 4x8 top and bottom stereo
    @ 8 ohms each.

    Or mono 8x8 @ 4 ohms.

    This sort of concept could be thought of as
    a lighter, more portable Megoliath with eights.

    However, this would require a redesign of the
    Henry in so far as porting.
  12. Cantstandsya

    Cantstandsya Supporting Member

    Jul 27, 2001
    Fontana, CA
    How about upgrading the power handling on the Henry to 1000 watts?
  13. jude

    jude Guest

    Apr 11, 2003
    United Kingdom
    Okay fan noise I hear you (Donne) on
    & will be reporting these back.
    No problem.

    I also hear what "catstandsya" is about making the SWR sound more like an Ashdown.
    Inherently they are promoted as different sounds
    the High Fidelity & massive sccop, that SWR posses
    are they trademark, likewise the place that Ashdown created inbetween Ampeg and SWR is a very unique one. However Ashdown is more than capeable of having an SWR sound and likewise SWR can be manually adjusted to have that fat sound. I will be forwarding all of this onto to the guys that make the stuff.

    This is great keep it coming.

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