In another thread, I recently got on my "Local's" soapbox about nick names for The City By The Bay. For other reasons I stumbled across this great little article about nicknames for Fog City and thought I'd share. I've since learned that getting on this particular soapbox is uncool. I'm sharing this not from atop a soapbox, but because I want you to feel like you can fit in with the locals for the full-on SF (spelled by the long-time locals as EssEff - Thanks Herb Caen!) experience. Don’t Call It Frisco: The History of San Francisco’s Nicknames Pleas take this in the lighthearted spirit that's intended.