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Discussion in 'Off Topic [BG]' started by DigMe, Feb 5, 2003.

  1. DigMe


    Aug 10, 2002
    Waco, TX
    This article is worth it just for the entertainment value provided by the parenthetical translation in the second paragraph and the words "Hip Hop Summit Action Network." :)

    Russell Simmons is largely responsible for bringing rap into the mainstream but let's face it, that same drive has turned him into a non-stop hawker of wares.

    I honestly have very little doubt that this is little more than Russell Simmons getting attention for Russell Simmons.

    Begin article:

    Hip Hop Group to Boycott Pepsi Over TV Ad Decision

    LOS ANGELES (Reuters) - One of the biggest soda makers in the nation has gone wack with the hip-hop generation.

    Angered at Pepsi for placing foul-mouthed Ozzy Osbourne in a Superbowl commercial only months after yanking rapper Ludacris for his vulgar language, hip hop icon Russell Simmons said Tuesday he will announce this weekend plans for a boycott against the soft drinks giant, accusing Pepsi of applying a double standard in a wack (hip-hop slang for displeasing) manner.

    "The Hip-Hop Summit Action Network (HSAN) plans to announce and detail a proposed boycott of Pepsi during the NBA All-Star Weekend in Atlanta," a spokeswoman for Simmons and the non-profit hip-hop group he helped found, said.

    "The boycott is being called in response to Pepsi dropping Ludacris as spokesman and subsequently picking up the Osbournes, who are no less vulgar," she added.

    Simmons is credited with bringing black, hip-hop culture into the American mainstream over the past 20 years, He is also the founder of Def Jam Records, a unit of Vivendi Universal .

    A spokesman for PepsiCo Inc said the Ludacris controversy was an unfortunate experience.


    "It was our mistake, we learned a lot from it and we've moved on," the spokesman said.

    "We respect Russell's interest in bringing hip-hop talent to a larger audience and we have worked together to do just that," he added.

    The controversy regarding the Ludacris spot dates back to a few months ago when conservative commentator Bill O'Reilly pointed out that the rapper was foul-mouthed, accused Pepsi of being "immoral" and urged a boycott.

    Pepsi caved in to the pressure, yanking its 30-second television spot, stating it had received several consumer complaints about Ludacris' sexually explicit, profanity-laden song lyrics.

    The spot itself, called "Party," was created and produced by UniWorld, and featured a party in full swing in a barn, with Ludacris onstage, rapping. Observers have said that no obscene lyrics during the commercial.

    O'Reilly, however, reportedly got a hold of Ludacris' lyrics from his song catalog, which were laced with vulgarities.

    Pepsi has a history of yanking controversial spots, such as one in 1989 with Madonna (news - web sites) featuring her "Like a Prayer," song which debuted at the same time as her video, featuring burning crosses that sparked consumer protests.

    Simmons' move is strategically timed, announcing the boycott of Pepsi in rival Coca Cola Co's home town of Atlanta during a star-studded and high-profile weekend featuring professional basketball's All-Star game when fashion, parties and entertainment will get almost as much attention as the players themselves.

    Quoted from Yahoo News

    brad cook
  2. Tsal


    Jan 28, 2000
    Finland, EU
    Laughed at the same thing myself, it's pretty pathetic don't you think? :p

    I mean, there IS a large difference between foul language in civil or on an album - and Ozzy does probably not even notice his swearing.

    I can very well imagine large international corp dropping some guy who goes "Sh*t, f*ck, yeah, wh*re" on his album - not that I've heard of that certain rapper but it seems to me that nowadays all whole the rap genre has is that kind of lyrics over bad background noise.
  3. DigMe


    Aug 10, 2002
    Waco, TX
    Yeah I don't really get it either. He's mad because people don't boycott some other guy?? I think people were really boycotting the things that Ludacris raps about moreso than the language itself (but what do I know?). Too bad the "Hip-Hop Summit Action Network" can't apply itself in a more productive manner. What about those one-hit hip-hop wonders that had to sell all they bling-bling just so's they could pay they baby's mama?? They need's some love, where you at HSAN??

    brad cook