Ok, maybe I'm getting in a little late about this, since I don't watch TV, but I've noticed that a growing number or musical celebrities jumping on the endorsement bandwagon. I saw LL Cool J rapping about Gatorade yesterday, and Beyonce is bringing Taco Bell/Pepsi cups on stage with her at award shows. It seems that everybody is doing it. Has the corporate endorsement thing lost it's taboo? Is it socially acceptable to do this now? I remember when MC Hammer was doing the same thing back in the 80's, and he was raked over the coals for it. They called him a sell out, and he alienated his fan base. He was just as blatant as these guys who are doing it now, so what's the difference? I think the whole thing is ridiculous. Does seeing Beyonce drink Pepsi make people want to drink more Pepsi? I don't think so, but apparently it does otherwise Pepsi wouldn't be throwing millions of dollars at her. For some reason I find the whole concept offensive. Comments?