The BL changed the name of our trio. He told our next venue and the one after that. Then he told me about it. Not asked, told. And there's a problem. Old name was Gin Mill Minstrels, which was fairly representative of the old-timey Americana sound and acoustic instrumentation we use. There's a website/twitter/fb/instagram/email/etc already setup. I've personally been paying for domains and merch and stuff hoping to recover later, so I've got maybe $200 in on the old name, besides the 50+ hours of setup time, and the many hundreds of fb/twitter/instagram followers that I've developed, not to mention the gig history, videos, photo sessions, demos, etc. The new name that he picked is The Rabble Rouser Thing Band. The problem: I hate the new name. I haven't been a rabble rouser for a very long time, the chick singer isn't either, neither is the BL, and neither is the music. Five words is very long, picking something that sounds like "string" (but isn't) for a string band basically guarantees that we'll get mixed up, and I really don't like band names that include either the word Band or The, much less both. Google searches turn up dozens of punk bands with some flavor of Rabble Rouser and I don't think there's any reasonable way to get on the first results page without a ton of work. Too long for merch, too may letters for a good logo or website name, it's only semi-pronounceable, and I think it indicates a style of music that we don't have anything to do with. It's just not a good name for any non-punk band, much less this all acoustic Americana trio with roots in busking. Thinking that maybe it was just me, I've asked around and of two dozen people so far I got 0 positive response. Mostly "Why would you name your band that" and "What's a Thingband" and "Didn't you mean string" and "What was wrong with that other name" That's bad. My wife was doing the marketing stuff, but has clearly indicated she's giving it up because that band name is ridiculous and she doesn't want anything to do with it. She was peeved about abandoning our work and more so that we didn't talk about it openly first. She was previously our biggest fan and was putting in 40-50% of the marketing time. That's worse. The BL didn't ask me, didn't get my buy-in, blew off every objection, then changed our name at actual venues (knowing that I didn't like it), and thought nothing of invalidating my hard work and $. I'm fairly steamed about that and insulted that my effort and opinions don't matter to them. It's just disrespectful and that's even worse still. He's the touchy artistic sort, so I figured that I'd approach this gently. First we talked about it - "Well, I don't know about this", then approached again the next day "We'll have to throw out all the marketing and fb and twitter and website and merch and photos and promos and history and start again" His response to this was that he was having sort of a crisis and he had the agreement of the other member (aka his girlfriend) and he was the artistic force behind the thing and that it was his vision and that this was the new name. Then he shot down a half-dozen other ideas/variants as soon as he heard them. I dropped a half-dozen hints at our next rehearsal a few days later to no avail. And brought it up directly a few days after that, but was blown off due to time constraints. This is my favorite project in at least 5 years and I don't want to give it up. How on earth should I approach this?