And is the answer becoming "never"? I know, you buy albums, and you have friends who buy albums, and you want your favorite artists to keep making albums. But are there still enough of you? I see Martin Garrix has announced his first album will be released. He's been a huge star for a couple of years already. Ariana Grande also announced her first album after she already had a top 10 single. Hardwell also was #1 in the DJ Mag annual poll before announcing his. Kanye and Rihanna seem to be treating their new albums as ways to generate publicity in ways that have to seriously reduce their sales (Kanye by acting like he still believes in Tidal, and Rihanna by giving it away for free initially). So, has the profitability of albums gotten so poor (at least in the pop and electronic music worlds) that there's no reason to make an album unless you're already a really huge, top-level star?