- Jun 19, 2004
- 4,782
- 83
- 42
- Disclosures
- Endorsing Artist, Schroeder Cabinets
I really wonder what the live music scene will look like in 5-10 years. We already know that studio recordings are giving way from revenue-generating, salable products to promotional tools for live events (thanks to the internet and mp3 "sharing"). Now that live shows and touring are barely/not profitable due to gas price increases and general cost-of-living increases (yet clubs and fans are unwilling, thus far, to pay more - perhaps in part due to this mindset that "music should be free," and because of the influx of amateurs who will perform for drinks only, or even for free, or even pay-to-play)... is this the end for professional artists?
I know that the term "starving artist" has been around for centuries, and of course there will always be corporate bands playing covers for private events, weddings, etc, but I'm talking about original bands touring in vans, the classic "road warrior" idea we all have in our heads - it just seems that it's no longer economically feasible, at least, not until alternative fuels permeate the market, and/or somebody figures out a way to make a living by spending a lot of $ in a studio and then giving away the finished recordings (whether you want to or not).
Are we, in fact, in the t-shirt business? It seems like stickers and t-shirts are the only thing fans are willing to really spend money on anymore. IME at least, clubs don't want to pay more just because gas prices have gone up (after all, their own supplies have risen in cost proportionally, as well), and fans certainly don't want to pay more, for the same reason. If we're just gonna sell stickers & t-shirts, frankly, it would be easier and more cost-effective to sell them over the internet instead of basically acting as traveling salesmen, like we're doing now. We certainly can't compete with local bands when it comes to our cost to put on a show, and they have a leg-up when it comes to local promotion, as well (home turf and all that).
Sure, it's easy enough to get hits to your website, but unless you use Google Adsense, that doesn't translate into a living or even covering costs, if you're not making it up through CD sales *or* live shows.
I was discussing the issue with my dad, who's a successful local business owner (times two), and he mentioned sponsorships - get businesses, big or local, to basically pay the costs, in exchange for serious hyping before, during, after, and at shows - could be banners or logos or even actual "This program is brought to you by _____" into the mic, like the good ol' days of Geritol and Twenty-One. A lot of major concerts already do this, and of course many venues are named after their sponsors, but I don't know many bands that do this on a smaller scale except specifically with music equipment endorsement deals. But hey, musicians need cell phone service, motor oil, pizza, toothpaste, shoes, beer, etc too. It seems there would be lots of opportunities there, if fans are no longer willing or able to support musicians directly.
What worries me more than anything else, though, is this idea that music should be free, and that so many amateur musicians are willing to give away their music, and this somehow translates in the minds of fans to the idea that they shouldn't have to pay for ANYTHING music-related. I've talked to so many people who don't even realize ripping & copying CDs is illegal. Many people I've talked to even think that a copyright has no legal meaning other than that credit must be given! (For example, I seriously know some people who think that, so long as you write "Copyright 2008 Treasure Junkie," on the CD-R when you burn it, that it's totally okay to copy a CD and give it to a friend, as though the "exposure" somehow makes up for the lost sale). I've got news for these folks - exposure is only valuable if it LEADS to future sales, and even then, it is at the discretion of the copyright holder whether to give that copy away, not anyone who happens to have a hold of one.
I do some photography for bands on occasion, and I have to tell you this story - Once, I saw some photos I shot of a band on a fan's MySpace page, complete with my copyright notice at the bottom of the photo ("(C) 2006 DaveMuscato.com. All rights reserved.")
I emailed the woman and said, "Hi, I noticed that you're using one of my photographs on your MySpace page. I own the copyright to that photograph and since you haven't licensed it from me, you must remove it immediately from your page. If you are interested in licensing this photo (or any of my other photos) for your own use, please let me know" or words to that effect.
She had the balls to write me back and say, "It's okay; I put the copyright in the caption" (she had captioned it with the same text included on the photograph itself). I wrote her back and said, "No, it's *NOT* okay; I own that photograph and I didn't give you permission to post it on your MySpace. I sell non-exclusive digital use licenses if you want to use it, but unless you buy a license from me, you have to remove it now or I will be forced to sue you in order to protect my copyright claim." (Many people don't know that if you fail to sue when you spot a violation of your copyright, under certain precedents, you can actually lose your right to sue for other violations in the future).
She removed the photo after that, but I was just amazed at how little people understand about copyright law. She actually believed that simply giving me credit for the photo meant that she was in compliance!
Anyway, my point is, with home-recording technology getting so absurdly cheap, digital distribution becoming a logistical walk in the park, and the attitude from many day-job-working-hobbyist-musos that music should be free (and is, if you don't mind mediocre quality - no offense intended), what will happen to the original, touring bands? Maybe we should all just stay home and stream live video over the internet pay-per-view instead of touring. Or are virtual performances on Second Life the answer? Should we just get day jobs? Or maybe play covers instead, get paid from the bar instead of the door, and forget paying to record original music and trying to sell it?
Something has got to give. Will people eventually get fed up with untrained musicians? This is *not* a stab at anyone, not even any specific genre, but I'm just saying, if you have to work a day job in order to "afford" to play music at night, chances are you are not also practicing 6-8 hours a day and perfecting your craft.
What are your thoughts? I'm all ears!
I know that the term "starving artist" has been around for centuries, and of course there will always be corporate bands playing covers for private events, weddings, etc, but I'm talking about original bands touring in vans, the classic "road warrior" idea we all have in our heads - it just seems that it's no longer economically feasible, at least, not until alternative fuels permeate the market, and/or somebody figures out a way to make a living by spending a lot of $ in a studio and then giving away the finished recordings (whether you want to or not).
Are we, in fact, in the t-shirt business? It seems like stickers and t-shirts are the only thing fans are willing to really spend money on anymore. IME at least, clubs don't want to pay more just because gas prices have gone up (after all, their own supplies have risen in cost proportionally, as well), and fans certainly don't want to pay more, for the same reason. If we're just gonna sell stickers & t-shirts, frankly, it would be easier and more cost-effective to sell them over the internet instead of basically acting as traveling salesmen, like we're doing now. We certainly can't compete with local bands when it comes to our cost to put on a show, and they have a leg-up when it comes to local promotion, as well (home turf and all that).
Sure, it's easy enough to get hits to your website, but unless you use Google Adsense, that doesn't translate into a living or even covering costs, if you're not making it up through CD sales *or* live shows.
I was discussing the issue with my dad, who's a successful local business owner (times two), and he mentioned sponsorships - get businesses, big or local, to basically pay the costs, in exchange for serious hyping before, during, after, and at shows - could be banners or logos or even actual "This program is brought to you by _____" into the mic, like the good ol' days of Geritol and Twenty-One. A lot of major concerts already do this, and of course many venues are named after their sponsors, but I don't know many bands that do this on a smaller scale except specifically with music equipment endorsement deals. But hey, musicians need cell phone service, motor oil, pizza, toothpaste, shoes, beer, etc too. It seems there would be lots of opportunities there, if fans are no longer willing or able to support musicians directly.
What worries me more than anything else, though, is this idea that music should be free, and that so many amateur musicians are willing to give away their music, and this somehow translates in the minds of fans to the idea that they shouldn't have to pay for ANYTHING music-related. I've talked to so many people who don't even realize ripping & copying CDs is illegal. Many people I've talked to even think that a copyright has no legal meaning other than that credit must be given! (For example, I seriously know some people who think that, so long as you write "Copyright 2008 Treasure Junkie," on the CD-R when you burn it, that it's totally okay to copy a CD and give it to a friend, as though the "exposure" somehow makes up for the lost sale). I've got news for these folks - exposure is only valuable if it LEADS to future sales, and even then, it is at the discretion of the copyright holder whether to give that copy away, not anyone who happens to have a hold of one.
I do some photography for bands on occasion, and I have to tell you this story - Once, I saw some photos I shot of a band on a fan's MySpace page, complete with my copyright notice at the bottom of the photo ("(C) 2006 DaveMuscato.com. All rights reserved.")
I emailed the woman and said, "Hi, I noticed that you're using one of my photographs on your MySpace page. I own the copyright to that photograph and since you haven't licensed it from me, you must remove it immediately from your page. If you are interested in licensing this photo (or any of my other photos) for your own use, please let me know" or words to that effect.
She had the balls to write me back and say, "It's okay; I put the copyright in the caption" (she had captioned it with the same text included on the photograph itself). I wrote her back and said, "No, it's *NOT* okay; I own that photograph and I didn't give you permission to post it on your MySpace. I sell non-exclusive digital use licenses if you want to use it, but unless you buy a license from me, you have to remove it now or I will be forced to sue you in order to protect my copyright claim." (Many people don't know that if you fail to sue when you spot a violation of your copyright, under certain precedents, you can actually lose your right to sue for other violations in the future).
She removed the photo after that, but I was just amazed at how little people understand about copyright law. She actually believed that simply giving me credit for the photo meant that she was in compliance!
Anyway, my point is, with home-recording technology getting so absurdly cheap, digital distribution becoming a logistical walk in the park, and the attitude from many day-job-working-hobbyist-musos that music should be free (and is, if you don't mind mediocre quality - no offense intended), what will happen to the original, touring bands? Maybe we should all just stay home and stream live video over the internet pay-per-view instead of touring. Or are virtual performances on Second Life the answer? Should we just get day jobs? Or maybe play covers instead, get paid from the bar instead of the door, and forget paying to record original music and trying to sell it?
Something has got to give. Will people eventually get fed up with untrained musicians? This is *not* a stab at anyone, not even any specific genre, but I'm just saying, if you have to work a day job in order to "afford" to play music at night, chances are you are not also practicing 6-8 hours a day and perfecting your craft.
What are your thoughts? I'm all ears!

