The Bass Station provides a great deal of flexibility for dealers to create five- and six-string bass sets from a minimal amount of SKUs. Here's how it works: wall mounted string bins with sliding drawers house 40 high C and low B single strings to be used in combination with packaged four-string sets. Customers simply select their preferred four-string set and then customize their C and B strings accordingly. They can choose from a variety of tapered and non-tapered, long and super-long gauges that suit their needs perfectly for XL Nickel Round Wound, ProSteels Round Wound, Chromes Flatwound, and Acoustic bass strings. The singles are packaged in the high-quality, two-color envelopes and strings are tabbed for quick, easy access.
Dealers can carry fewer bass string sets and singles SKUs, taking up less inventory cost and space, yet can provide virtually any combination of strings. The Bass Station includes a countertop coin mat and other in-store POP materials.
"Players will love the freedom and possibilities the Bass Station offers, whether they use a 125 B or a 130, tapered or untapered, they'll get what they need quickly and easily," Vance remarks. "Dealers love it because it doesn't take up a lot of space and it fits into their current merchandising scheme. If you have a serious bass clientele, the Bass Station is for you!"
The D'Addario Bass Station will be available in March of 2006.
For more information about the Bass Station and special introductory program pricing, contact your sales representative. For more information on D'Addario products, visit Invalid Link Removed
J. D'Addario & Company, Inc. designs, manufactures, and markets complete lines of strings for fretted and bowed musical instruments, drumheads, drum practice pads, and guitar and woodwind accessories under the proprietary brand names D'Addario, Evans Drumheads, Planet Waves, Rico, and HQ Percussion. The company also runs the popular Gbase.com online gear source. J. D'Addario products are marketed in approximately 120 countries.
