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Anyone distributing through iTunes?

Ok, so we've got our CD and it's selling pretty well at shows. But, we're always looking for better ways to DIY.

I found a link through the iTunes webpage that you can sign up to distribute through iTunes as an independant artist/band.

Has anyone done this? Are there pitfalls that we should watch for? What are the requirements to get it going well?

Right now, we're selling through CD Baby, but we have to produce the cds to ship to the company. I'd rather avoid all of that anyway, since most people who have bought our cd are just putting the songs onto their iPods.
 
I couldn't find anything specific, but if you log in to CDBaby and look for a "digital download" area, you'll be in business.

And I suggested CDBaby for this because you're already signed up with them, not sure how badly they "suck" compared to tunecore.com, but certainly check all your options.