• TalkBass has been independent since 1998. Add your voice.
    Create a free account to reply to discussions, view embedded media, and browse with fewer display ads.
    Join freeLog in
    Want zero display ads or expanded classifieds tools? Compare plans.

Anyone seen this yet?

I like the part about giving people an ownership experience they couldn’t otherwise obtain.
Of a guitar locked in a cupboard at Gibson.
Given that most investment grade instruments are locked in climate controlled vaults for the majority of their lives, this won't be that much different.
 
I appreciate your mindset. I wouldn't call gibson smart. Good for them for trying, though.
An unused, specialty guitar like the examples in the linked announcement will gain value exactly until the passing of the demographic collectors. So if you choose to invest in a saved rock star guitar just make sure you cash out before too long. Pop objects do have a value cycle that can be profitable but only as long as the nostalgic association exists.

That said, I think from Gibson’s perspective this is pretty clever.
Think about it. No offense, but this forum is neck deep in members who think a mass produced and easily accessible 70s Fender that is worth less than its original price (adjusted for inflation) is a solid growth investment.
It’s not stupid or deceitful to try to capitalize on people’s nostalgia. A guitar that cost $300 in the 70s, that’s $2,100 in today’s money. So unless it’s a specific sought after object like a pre CBS a true 50 year old closet queen from the most sought after brand in our industry can’t even keep up with the rate of inflation. Does that stop bassists from calling basses “investments”?

So why wouldn’t a corporation like Gibson want to raise revenue in this manner? They are smart. Their singular goal is profit, that is the definition of a business. Good for them.
 
  • Like
Reactions: Killing Floor
If you want to be safer in your investments, diversify, diversify, diversify. Don't put all you money in old Gibsons. Find an index fund that includes old Gibsons, Fenders, Rics, Hofners, Danelectros, a little bit of everything.

Disclaimer: I am not a Certified Financial Planner, nor did I sleep at a Holiday Inn last night.
Yeah, but have you seen the prices for Teiscos?
DF096E60-D9F6-490D-92F7-29C41496D37B.png
 
Very different situations. With a stock, you own a piece of a company. As long as the company is making money, that stock has concrete value. If you own a piece of Apple or Microsoft, for example, you can be pretty confident that they will continue to churn out profits for a long while--their products are so embedded into our daily lives. Now there are companies with shaky finances and uncertain futures, but these are typically (though not always) much smaller firms.

The guitar exists, but the actual value over the long term is up in the air. With the insanely high starting prices of these instruments, I would be surprised if there's much appreciation.
Would be alot more interesting if they put a more realistic initial price on the piece . That way if you bought in early you would be sure to be up on your investment , kinda like a IPO .
 
I appreciate your mindset. I wouldn't call gibson smart. Good for them for trying, though.
Ha! I think we get sucked into thinking Gibson or Fender or other brands want to make products we like. But in reality they want to make or sell products that are profitable. And there is nothing wrong with that. But we hold brands we love to an unobtainable standard and even forgive flaws in products because we love them.
So I totally don’t blame Gibson for trying to capitalize.
 
Hey baby...I don't wanna brag...but
I do own a 1/700th share in 59 burst! :smug:

Yeah, but the sad thing is anyone investing in one of these guitars isn't investing in anything old, rare and revered, like a 59 bust, these are just shiny new guitars, with artificially set prices, that bear no relation to market value. But there's apparently no limit to what people will sink money into, if there's a promise of making a buck out of it, no matter how crazy or remote the chances. :rolleyes:
 
If they never get played my guess is they wont have to do any QC on it. How do we know anything about the quality of these instruments? Why would I invest in anything just on the say so of the company that makes the product they want me to invest in? Maybe if they had the artist play it awhile (on tour) and then put it away?
 
I have a hard time not thinking this is a little ridiculous… I won’t pay more nor put my share into and over priced guitar because Joe Blow played it on an album that was popular 50 years ago
They’re newly manufactured guitars, extremely limited deluxe editions, excruciatingly detailed, based on what someone played 50, 35, and 30 years ago. Under the right conditions, I’d pay a reasonable fee to spend a hour or so playing certain iconic, historic instruments, but that’s the extent of my fetishizing something like that. The real issue isn’t the guitars, or what they are or not, but that Gibson, as a company, would pull such a cynical move as a business practice(or to get publicity).
 
Last edited:
Who sets the initial valuation? Gibson? A qualified certified independent appraiser of musical instruments? What determines future changes in valuation?

I’ve read through a lot of the material and I don’t see these issues addressed. Maybe I’m missing it.
 
Last edited:
  • Like
Reactions: juggahnaught
They’re newly manufactured guitars, extremely limited deluxe editions, excruciatingly detailed, based on what someone played 50, 35, and 30 years ago."

I'm guessing we only have Gibson's word for that. I'm also guessing that the "value" appraisal was made by Gibson too.

It all looks like a bit of a PR stunt for both Gibson and the investment company partnering this, but a PR stunt that they plan on making the punters pay for. How many thousand $10 shares are up for grabs ?
 

Latest posts