You look at a bass amp like Mesa/Boogie. They are built like tanks, no short cuts are taken, everything they make is heavy and built with the highest quality, but that does not mean that their amps sound the best. If you get a Carvin B2000 head and compare it to a Boogie M6 Carbine, is the Boogie really a better sounding amp? Do their cabinets which weight 20 pounds more clearly give you a better sound? If you have a band on stage and the bass player is going through a GK, Hartke, or Eden, would it really make that much of a difference? I have seen Jack Bruce play with Hartke on the Cream reunion concert, I have seen Victor Wooten play through an Ampeg and now he is endorsing Hartke. Does it really just come down to personal preference on the look and sound of the bass gear? My opinion is the sound first most of all comes from the player. What is their style of playing, and how they play the notes. Second is the bass they choose. These two things are the key in what a bass player sounds like. Victor Wooten and Nathan East told me when recording they just goes through a DI box like the Avalon unit. So it appears that the bass amp importance really is about playing live. I welcome your opinion.