LDS farms it out to a local company that uses a proprietary system. That's why it only cost you $50! I think Don calls it bedliner because the finish is similar and people are more familiar with the term "bedliner" than with whatever the proprietary finish goes by.
Ralf
I won't go into the economics and reasons behind this answer, but it's very unlikely that any cab that is "farmed out" to another shop for coating is a proprietary system. I've seen pictures of the LDS cabs and seen them in person and they look very nice, but it would be nearly impossible from an industry perspective to farm them out and get a proprietary system application. It just doesn't work that way, unless he has a very special, very unique relationship with one of the industrial applicators *and* happens to work within 15 miles of their facilities, which is pretty unlikely.