"Program" power ratings are a loudspeaker manufacturer's roundabout way of saying "this is about the maximum amp power rating you should use," assuming that you don't run the amp into significant clipping. Program power ratings are usually about 1.5 to 2× the loudspeakers' continuous (i.e., thermal) rating.
Continuous power ratings (often called by the misnomer "RMS power") describe how much power the loudspeaker can handle averaged over a period of time without a significant risk of the voice coil melting, adhesives softening and coming apart, etc. It is essentially a thermal rating. (Loudspeaker drivers typically waste well over 90% of the input power as heat and convert only a small amount into acoustical energy, making them about as efficient as incandescent lamps. Think of how much heat a 200-watt light bulb throws off when it's lit up, and you'll have a reasonable idea of how much heat the speaker's voice coil has to dissipate when you push 200 watts into it.)