Discussion in 'Band Management [BG]' started by KwinS, Apr 18, 2012.

  1. KwinS


    Oct 30, 2006
    Dallas/Ft. Worth
    I searched for this question on my phone, but it's difficult to narrow the search down, so I apologize if this has been done already.

    My understanding of the use of the term "endorsement" is that the artist endorses the company or product. Not that a company endorses the artist.
    I see, more often than not, people saying they are/were endorsed by brand x, y, or z.

    Am I incorrect in my understanding of the process?
  2. Pacman

    Pacman Layin' Down Time Staff Member Gold Supporting Member

    Apr 1, 2000
    Omaha, Nebraska
    Endorsing Artist: Roscoe Guitars, DR Strings, Aguilar Amplification
    You are absolutely correct.
  3. KwinS


    Oct 30, 2006
    Dallas/Ft. Worth
    That's what I've always thought. Why do we hear it in reverse all too often?
  4. Sixpack324

    Sixpack324 Guest

    Jan 10, 2012
    New Jersey
  5. dustinfennessey


    Sep 29, 2011
    So if a company was paying you or giving you free gear should you technically say you are sponsored?
  6. KwinS


    Oct 30, 2006
    Dallas/Ft. Worth
    I think if that's the case, then you would be sponsored to whatever degree is agreed upon for your endorsement of the company. Yes.

    Edit: that is how I understand it. I'm not an expert here. That's why I'm asking, too.
  7. KwinS


    Oct 30, 2006
    Dallas/Ft. Worth
    Is it really that simple? Do you mean that the definition doesn't matter, to the point it means the same thing, either way?
  8. Sixpack324

    Sixpack324 Guest

    Jan 10, 2012
    New Jersey
    Yes.....I do believe it's that simple....

    Technically, you are correct...


    In the real world.....the way the term is often used......It's usually used incorrectly.....

    So when a musician says they've received an endorsement deal.....what they usually actually mean is that they are endorsing the company in question. What they're really trying to say is that they got free gear, which means that they're sponsored...
  9. KwinS


    Oct 30, 2006
    Dallas/Ft. Worth
    But saying that you are endorsed is not the same as saying you have an endorsement deal. The latter is true. I'm curious in how the actual contracts involved are worded.
  10. lowfreq33

    lowfreq33 Guest

    Jan 27, 2010
    Endorsing Artist: Genz Benz Amplification
    I don't have written contracts for any of my endorsements, but they way it works is I am endorsing the product.
  11. KwinS


    Oct 30, 2006
    Dallas/Ft. Worth
    Cool. So yours are just kind of sealed with a handshake, then? Interesting.
  12. alembicguy

    alembicguy I roam the earth and I know things Gold Supporting Member

    Jan 28, 2007
    So if your profile says endorsing a product would I be able to go to their website and see you listed as one of their artists or is it just your way of saying you like their gear?
  13. icecycle66


    Feb 4, 2009
    Endorsement can go either way.

    Endorsement: approval
    Endorsement | Define Endorsement at Dictionary.com

    Sponsor pays someone for something.
    Sponsor: a person who vouches or is responsible for a person or thing.
    Sponsor | Define Sponsor at Dictionary.com

    I endorse Markbass, Shamray, and ESP. i own their equipment and approve of their products. They do not endorse me. They don't even know I exists.

    I could be considered to sponsor Markbass, Shamray, and ESP. I vouche for their products and make pledges on their behalf (Buy a markbass, you'll love the way it sounds.)

    Talkbass and its mods look at either the same way. if a company is providing you something that could possibly call your biases into question when discussing that company, then you can say anything you want as long as everyone one knows you are getting stuff from that company.
  14. OnederTone

    OnederTone Aguilar Everywhere Gold Supporting Member

    Aug 15, 2002
    Thornton, CO

    Rule #9: Endorsed Artist / Remuneration Disclosure
    If you are an artist who endorses a music-related company, or if you receive remuneration (financially or in-kind) as the result of a relationship you have with a company, please disclose this via the "Disclosures" field in your profile. The text should be plain and clear, with no disclaimers, hype etc. For example: "Endorsing Artist: Joe Doe Basses" or "Affiliated with JD Amps" or "Discounted Gear: JD Amps", etc.

    Also, please preface any relevant gear reviews on product you're affiliated with, with a brief disclosure in the post itself.

    The purpose of these disclosures is to provide those who read your posts with the full knowledge of your situation, when considering your opinions on gear. We recognize the fact that in some circumstances a minor discount or other "non-endorsing" remuneration may be too insignificant to consider for disclosure. We trust that as honest bass players you'll use your best judgment and moral guide to determine if your fellow members would benefit from the disclosure of this information. TalkBass reserves the right to require disclosure if the remuneration is deemed significant.

    Please note : Abuse/Misuse of this field is prohibited. Do not use this field unless you have an actual established relationship with the companies you list. Other profile fields are available for you to list your favorite gear.
  15. KwinS


    Oct 30, 2006
    Dallas/Ft. Worth
    This is nowhere near what I'm talking about.
    You do not have an official, professional arrangement with any of those companies.
    Thanks anyway.
  16. KwinS


    Oct 30, 2006
    Dallas/Ft. Worth
    Could you explain this a little more, please? If there's nothing written, how does the company, and/or the artist show proof of their professional relationship?
  17. Jon Moody

    Jon Moody

    Sep 9, 2007
    Kalamazoo, MI
    Endorsing Artist: Eventide, GHS Strings, G&L Guitars, NS Design, Tsunami Cables
    Show it to who exactly? Many of my endorsements have been verbal (or as verbal as email can be) with the Artist Rep, at which point it's not that hard. I would think that the AR have spreadsheets or some sort of table outlining who is in their "artist stable."

    There were only two (Warwick and Seymour-Duncan) that had actual written contracts fully outlining what was required of me as an endorsing artist, and what they would do.
  18. bluewine

    bluewine Inactive

    Sep 4, 2008
    Anybody can endorse anything.

    At the end of s set I could say "wow this blue moon beer really taste great. Buy one I promise you'll love it.

    Now unless blue moon beer is shipping me a case every week free of charge, I don't have anything.
  19. KwinS


    Oct 30, 2006
    Dallas/Ft. Worth
    I would figure that there would be lists, as you say, for accounting and tax purposes. I believe an email agreement could be used for your tax purposes, but I don't know.
    Why would Warwick keep records, and others not?
    I'm just looking at this from several different angles. Exploring if it is something that I would like to pursue, other than for bragging rights on the Internet.
    My question about the use of the word "endorsement" comes from what I understand to be proper wording, vs what I see used more commonly, especially on the web.

    Edit: ...and do endorsements even effect your tax status in any way? I would think they would from the manufacturers' standpoint, but what about the artists'?
  20. alembicguy

    alembicguy I roam the earth and I know things Gold Supporting Member

    Jan 28, 2007
    Are you asking if they have a actual relationship with a company or is it just their way of saying they like the product. Sometimes that line gets blurred around here.
    Just because you like a companies product does not mean you are endorsed.