Unlike pretty much everything else, the bass should simply sound good on its own
That's never really worked for me, as far as having the "bass sound good on its own." Actually, that never really worked for me for any instrument while recording, except the kick drum, snare and vocals. If the other instruments happen to sound good on their own, that's great, but not in any way a a rule of thumb. That's my take. If getting the bass to sound great seems to always work for you, then by all means, go with that! It just doesn't really for me.
As mentioned before, every song is different, and you should just always rely on your ears. However, there's also a couple of standard things that you should probably try.
EQing the bass is not as simple as using any standards. Most basses compete to some degree with other instruments, and 95% of the time, it's the kick drum. As such, you usually need to see how you're EQing the kick, and then EQ the bass to make the two sit well with each other and in the mix.
It's usually more musically important to get that kick to stand out for the brief moment it's being kicked. So, EQ the kick first. Most kicks benefit from a boost with a small Q between about 60-80 hz, again at about 150-200 hz. If you imagine the kick as a "thump" sound, that initial "th" sound can often use some shaping, and that's around 3-5khz or so (although it varies).
Now, using whatever EQ on the kick, make sort of an inverted EQ on the bass guitar track, and cut to some degree the same frequencies that you boosted on the kick. If you carve out these frequencies from your bass guitar, it'll usually make the bass more distinct and sit better in the mix.
Something else that can clean up the sound of your mix is to put a side chain compressor on the bass track that's triggered by the kick. It'll clean up the low end a ton, usually. If you get fancy, sidechaining the kick to the the lower frequencies on a multiband compressor that's applied on the bass track can really clean it up.
ALso, it's been said here to roll off the bass at 20 or 30 hz on the bass guitar. This is usually a good idea.
The bottom line is that it ALWAYS takes a bit of monkeying. Eventually, you'll get a feel for it enough that when you're listening to it, you'll think "wow, the bass could use a boost at 1 khz, and a cut a 100." Until then, just figure out what other instruments it might be competing with and then EQ both instruments until the mix as a whole sounds good.
Also remember to mix at a lower volume, too. Whatever's missing is usually too quiet, and it becomes very apparent what tracks are too loud. This is true with EQing the bass and kick.
Above all, take ALL of the advice you hear (even the ones I disagree with), and see what sounds the best to your ears.