I'm not going to cut mine, but here is a diagram:
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That's a computer drawn representation. Couldn't they hire a photographer? Couldn't they actually show how it terminates in the connectors. How well is actually built? What the heck is the shield for? to keep interference out or to keep it from radiating interference. Wires in the walls aren't shielded. And they're not saying if the shield is connected to anything.
Forget it - the whole thing is snake oil. The whole page is making up problems that don't exist, then trying to offer a solution. Typical rip off.
I hope others don't fall for the marketeering.