There’s a bit more to running a genuine custom shop than just setting up a small operation in some obscure corner of your plant where guys in cool leather woodworking aprons and fine wood tool chests loaded with their carefully curated collection of antique tools ply their craft skills.
“Custom shop” also involves personalized service, attention to detail, rapid problem resolution and good communications.
I tend to shy away from “custom shops” operated by companies whose main business is mass producing affordable products. Too many times it’s just a side ‘hobby’ type operation set up to make a few of their most senior craftsman happy enough to not completely retire from the company.
I’m sure Fender does offer a true custom shop experience - just not to every custom shop customer. Fender is a big company. Huge. Gigantic. So the bigger your name, and the more willing you are to promote their products, I think the better your custom shop experience will be. For the ordinary Joe or Jane (with the money to spend) who orders a custom shop instrument, I think the experience may well be very different.
I suspect it’s very like the situation you’ll run into with some (not all - but some) ultra-upscale boutique shops you’ll find in NYC and other big cities. Walking in with nothing but the cash to spend won’t impress them one iota. All their customers have plenty of that. And while (most) will be willing to sell you something, you’re not exactly the customer they’re looking for. And they certainly won’t care if you never come back.
“Custom shop” also involves personalized service, attention to detail, rapid problem resolution and good communications.
I tend to shy away from “custom shops” operated by companies whose main business is mass producing affordable products. Too many times it’s just a side ‘hobby’ type operation set up to make a few of their most senior craftsman happy enough to not completely retire from the company.
I’m sure Fender does offer a true custom shop experience - just not to every custom shop customer. Fender is a big company. Huge. Gigantic. So the bigger your name, and the more willing you are to promote their products, I think the better your custom shop experience will be. For the ordinary Joe or Jane (with the money to spend) who orders a custom shop instrument, I think the experience may well be very different.
I suspect it’s very like the situation you’ll run into with some (not all - but some) ultra-upscale boutique shops you’ll find in NYC and other big cities. Walking in with nothing but the cash to spend won’t impress them one iota. All their customers have plenty of that. And while (most) will be willing to sell you something, you’re not exactly the customer they’re looking for. And they certainly won’t care if you never come back.
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