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Gene Simmons and the horns

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It's never bothered me that Gene's gone out and done everything in his power to make a lot of money. I think he's an astute businessman.

However, this makes me question his sanity...

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I totally agree. His business sense is great. This is dumb.
 
It's never bothered me that Gene's gone out and done everything in his power to make a lot of money. I think he's an astute businessman.

However, this makes me question his sanity...

[Invalid or Expired Link Removed]
It won't work as all someone else has to do is show prior use. like Dio's and a million others photos. I and most other of the population has never known the devil horns to be a pop cultural item associated with GS anyway. Didn't it start out as some sort of surf symbol in the '50s?
 
Did Dio really do it before Gene though? Was he doing it Rainbow? I always hear people say he invented it but there's lot of footage/pictures of Gene doing it in the 70s, well before Dio was a big name. I don't really care either way, just curious.
Not that I care that much, but I haven't seen any pictures of Dio with Rainbow where he "throws the horns". So, none prior to 1980 when he joined Black Sabbath.

A 1970s picture, judging by the bass:
gene-simmons-live-225x300.jpg


KISS - Love Gun album (1977). The cover was painted by Ken Kelly. Maybe he popularized the gesture.
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