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How about a legitimate Rickenbacker Hate thread?

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s3lggiW

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Aug 24, 2011
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What was your bad experience? Where did it start? How did it end?

I remember i posted on here, as a kid, that i didn't like the Rickenbacker pricing scheme. To me it undermines capitalist principals by deception. For those of you who aren't familiar, Rickenbacker chooses its distributors and they are bound by rules (established by Rickenbacker) against posting their prices publicly (on new and sometimes used instruments). This is why you always have to contact them for a price, and it usually hovers right around MSRP. This serves two purposes: it makes it hard to gauge a price of a new Rickenbacker, and it makes it hard to gauge the price of a used Rickenbacker. Owners and Businesses usually opt to respond the MSRP price, and small-businesses are usually more apt to haggle. Some. Ultimately this just serves to keep their demand and price on their instruments high. I, personally, always tend to think of Rickenbacker as the highest-quality low-end instrument you can buy. If you go back and look at all of your idols who have used them, they were happy with them for a little while and went to move on because the instrument was always too low end. Save, a few of course, and this isn't always the standard. All of this, of course, it just my opinion.

Unbeknownst to me, John Hall | TalkBass.com is a member here, and does make an appearance from time to time. He sent me a PM. In it, he called his pricing scheme the last the ultimate display of capitalism because his distributors get to choose what they want to sell his guitars at and at what price without outside influence of customers driving them down (his words). It was very strongly worded.

This really got me into the political side of Rickenbacker. What's really interesting is that you don't have to go far to see what a bad person Hall is. He just doesn't disagree with you, he insults you and flexes his position while doing so. It's interesting as hell. Anyone who meets Hall and has something negative to say about a Rickenbacker practice has a story to tell about how Hall sat and argued with them (or more). I didn't receive a damning PM here by any means, like i said, it was just strongly worded, but i honestly believe I've had probably the nicest discourse with him that anyone could have.

TL;DR That stems my Riceknbacker hate. They created this little market-bubble driven by image of idol's from the 1980's and use it to jack up their prices by not publicly displaying MSRP.

What's your reason for Rickenbacker-hate?
 
I like the instruments, I don't like the way John Hall runs his company, but then, it's his company, take it or leave it.
 
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Hate is a pretty strong word.. I don't care much for the sound of Rickenbacker, so I choose to spend my money elsewhere..
That's really all there is to it.. Never had a bad experience :)

Regards
Mark
 
I remember when they had the big price jump several years ago, it was characterized by the company as a way to reduce demand and get the back order situation under control.

Prior to that there was a quote I read somewhere of corporate pricing policy that they figured out the exact cost to build an instrument, added the profit they wanted and that was the dealer price.

I would never want to run a company, making those types of decisions and dealing with the inevitable backlash by those who don't understand and trying to explain the reasoning behind them would be too much for me. I would get to the "because I said so" stage pretty quickly.

The only direct contact I had from Mr Hall was on their forum when I got my 4003 and said I liked it better than my old 4001 but felt it looked a bit pale in comparison to the aged 4001 finish and he told me the new finish would likely not yellow with age the same way.

Sorry not supporting your topic too well...
 
istock_can-of-worms.jpg
 
This is pretty much how business is conducted. Nothing shameful or shady about this at all.

oh, and IBTL

I actually meant it the other way.

My impression was that dealer price for other manufacturers was set based upon what the market would bear, as high as possible to achieve the maximum profit possible and the Ric dealer pricing was therefore lower than it could have been and the policy subject to criticism.
 
Well, my bad experience has nothing to do with John hall. I bought a 1994-5 4003 brand new. I played a show with it and was mostly pleased. Put it in its case and took it home. The following week, when I took the bass out of the case the neck had twisted so badly that it was nearly unplayable. I tried to use the truss rod to straighten out the neck, but just couldn't get it right. The dealer called Rickenbacker and they sent a RA for service. 3 months go by and the bass shows up at the store again. Ric had fixed the neck. This time I used the bass for a couple of months and the same thing happened. I returned it to Rickenbacker and once again months go by. This time 4 months go by. The bass shows up at the store I pick it up and it is fine for a while, but you guessed it, the same thing happened again. This time Rickenbacker tried to blame me, saying I've done something to the bass. Well, that is just not the case! All I ever tried to do was play it! If I wanted it fixed, I was informed I would have to pay for it. I refused. So now I'm stuck with an unplayable bass. I sold it to a guy for $400. What a waste of time! I have had no desire to ever own one again.
 
I actually meant it the other way.

My impression was that dealer price for other manufacturers was set based upon what the market would bear, as high as possible to achieve the maximum profit possible and the Ric dealer pricing was therefore lower than it could have been and the policy subject to criticism.
This is pretty much how business is conducted. Nothing shameful or shady about this at all.

oh, and IBTL
Yeah, you'd have to be able to compare the "profit they wanted" factor Rickenbacker uses against other companies to make that call, and I somehow doubt any manufacturers are willing to share that particular piece of information. Suffice it to say that I think we have reason to believe that Rickenbacker's profit margins are higher than most, and Mr. Hall wants to keep it that way - he could choose to increase production capacity to satisfy demand, but that's not necessarily in his best interest. He and the company do seem to have a more "customer belligerent" attitude than I'm comfortable with. Has something do to with the fact that I got all of my Rics used.
 
I honestly hate the entire concept of "legitimate hate".

"What if there was no such thing as a rhetorical question?" ;)
 
To me it undermines capitalist principals by deception.
No capitalist principals have been harmed in the sales and marketing of Rickenbacker musical instruments ;)

Capitalism 101 - you set the sale price of your widget. If it's too high in comparison to similar widgets, you won't sell very many, so you either lower your price or you go out of business. In other words, you will have no demand for your supply because your product is not competitive.

By the "rules" of capitalism, Rickenbacker is not required to compete against itself; it must compete against Fender, Gibson, Ibanez, etc.

When you're selling every widget you can build, and you even have backorders, the capitalist thing to do is either increase production, thereby increasing sales and profit, or raise prices, thereby increasing profit. Bottom line, the capitalist thing to do is profit.

Sometimes a decision is made where a seller makes a strategic decision to drop prices and increase production in an effort to increase market share, but the long term goal there is to establish more brand loyalty so that future profits will be ensured and/or enhanced.

You seem to have an expectation that a particular good should be made available to you at a price that is attractive to you. I believe there are many things to which all people should equal access - education, health care, etc. - and should thus be socialized.

I do not believe that all people should have equal access to playing a particular brand of bass.

*I'm not a Rickenbacker fan, don't own one, never have, never have liked the feel of them. And I'm a 5 string guy, so there's that...... I'd love to have a high-quality, comfortable 5 string - for me, that's 35"+ scale, 19mm spacing - that has that classic Rickenbacker sound, but that seems to be something comparable to a unicorn. ;)
 
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