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Music makes beer taste better

48thStreetCustom

Inactive
Nov 30, 2005
3,236
15,651
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Colorado
"Then, a team of researchers led by Dr. Felipe Reinoso Cavalho, from the Vrije Universiteit Brussel and KU Leuven, designed an experiment to see if the influence of music and packaging design would result in a more positive tasting experience...

The results showed that those presented with the label and track reported both greater enjoyment than those presented with the beer and label alone."

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