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NAMM Jan 2016 - How does it work?

wintremute

mediocrity at its finest
Oct 16, 2014
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Endorsing Artist: Langstrom Carrot Farms
A friend of mine invited me to go with him to NAMM in L.A. this coming January.

I've never been. What should I expect? What should I try to do? What should I avoid? Can you buy stuff there? Is it just under the table stuff and I should take cash?

Tell me your NAMM secrets!
 
Make sure your friend absolutely, positively has your NAMM registration papers in order. It's easier to get into Area 51 than the Anaheim Convention Center at that time. If you bring any gear(audio and video), make sure it's checked in and documented at registration.

Sensible shoes. Earplugs. Bottled water, Cliff Bars. Tylenol. Backback or small stroller airline luggage for catalogues/promo material handouts, not to mention the free Jan/Feb issue of every music related magazine you can imagine. Music demos and/or any/all business cards you have for your music-related ventures. Your cel phone camera OR GoPro ready for when you turn a corner, and OMG! There's(insert name of your current living musical idol)jamming at the Jerkweasel booth! Pens for those autographs. You'll never know who you'll run into. Sunglasses to wear inside, especially at the Dean and Coffin Case booths. Be prepared for the spectacle of 45 year old 'rocker chicks' wearing less clothes than your average stripper at the start of her set as you walk around. Hall 'A'(I believe), the 'basement hall' is where all the new and possibly innovative startup companies are. You'll discover some very cool stuff, and at the same time see some products that will just leave you shaking your head. That's the best place to 'hook up' with a company if you're impressed with what they have. If they end up in it for the long run, you can get in early. Not only that, they are more likely to sell stuff off on Sunday(the only day that vendors are officially allowed to do so). Cash rules. Always get a receipt for everything you buy, you think it's a pain in the ass with the TSA checkpoints at the airport, you just wait until you want to leave the ACC. Don't overlook the display suites up on the mezzanines. Keep your eye open for posters at the booths announcing after-hours pro performances at the ballrooms of the various hotels in the immediate area, let alone schedules for appearances/performances at the booths themselves. If the parking lots are full by the time you get there, go south a few blocks into Garden Grove where there's no parking restrictions on the neighborhood side streets, but be respectful of the residents and their driveway acess. When you get hungry, leave the ACC, go across the entry plaza, a little to the left will be the Hilton, and there will be a ground level food court inside at more reasonable prices. Or you can check out all the food trucks at the outside performance stage. Yamaha will display in the ballrooms of the Hotel on the right. Periodically, go outside or to the top mezzanine to decompress, and catch your breath. Don't get pissed off at the Convention Center staff for anything, they're just trying to do their job in the midst of the most insane gathering they have to deal with all year long. Don't forget to get your best schmooze on, and have patience. Lots and lots of patience.
 
A couple more things I might add is, Disneyland? Forget it, it may be right across the street, but you ain't got time for that. You're already in the magic kingdom, at least for musicians. If you must 'catch the vibe', you can go to 'Downtown Disney', their open air mall. Doesn't cost anything(unless you go shopping!)to get in. If you do have some extra time, concurrently taking place on Sat/Sun down at the Orange County Fair Grounds in Costa Mesa(about a half hour drive away on a good day)will be the Larry Briggs Vintage Guitar Show...
[Invalid or Expired Link Removed] That's always big fun.
So, as NAMM is a trade show, with the premise of professionals meeting professionals, if you do come across a well-known player you'd like to talk to, take a moment, breathe, try to think of a good topic for discussion, and approach them as a peer. You'll feel better, you can avoid a Chris Farley moment*, and who knows, you might just make an acquaintance. They'll get enough fanboi stuff in the autograph lines anyway. And it's not just musicians in particular. I had a great 5 minutes chatting with Hendrix/Zeppelin/Kiss producer Eddie Kramer one year, ironically in the aforementioned 'bargain basement'(a hint--you'll also find many budget-concious name companies displaying down there as well; Strymon pedals had a relatively small hunk of real estate at the foot of the escalator there last year). Another year, just randomly yakking with Guitar World editor Brad Tolinsky got my girlfriend and I into a limited seating Dick Dale show. Just be down for whatever. Don't get overwhelmed. If you're from LV, I'm sure you encounter some whack sh!t daily.

*
 
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Wearing good shoes can not be over-emphasized. You're basically going to be standing and walking every minute you're there.

If you have a visitor's badge, expect to be ignored by people working booths if someone with a media, buyer or performer badge shows up.
Don't take it personally. They're trying to pay the bills. Give them an out if you're talking and a buyer from Guitar Center shows up.

Ask before picking up anything that costs more than $100.

Don't try to hide your badge to get more face time. People who do that are jerks.

You will see famous people in normal clothes trying not to get noticed. Treat them like regular people.

You will see non-famous people in glittery shirts with combover mullets. Ignore these people.

Don't miss Hall A if you have any appreciation for innovation and/or pointless gadgets.

Get all the magazines and free stuff.

Sort through all the swag and trash what you don't want before you head home, unless you think someone else will want it.

Be on the lookout for schedules of in-booth demos and evening shows.

Take lots of pictures.
 
I was just at Disneyland for Halloween, so that's out of my system.

I have really comfy shoes for hiking/festivals, so I'm good on that.

Be courteous because I'm a guest, and not a buyer/seller - check.

Fill my back-pack with swag!

Look for Steve Harris.
 
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Download the free NAMM app on your smartphone - they've upgraded it this year and it's pretty intuitive. It will tell you where all your favorite builders are, including interactive maps. It might be a good idea to make a list of all the stuff you want to see so you don't forget. You could even plan out your circuit using the app before you go - the show is HUGE. It has four large exhibition halls on the first floor with one on a lower floor. Then upstairs you have the big kids like Fender, Roland/Boss, Peavey, Gibson, Taylor and others with their own large salons.

The food inside the halls is OK, but not fabulous. The gourmet food trucks are better. Don't miss some of the performance venues - there's a large stage near the food trucks, and another stage in an atrium outside the exhibition halls.

Bring ear plugs. Drink plenty of fluids. You'll be doing a lot of walking, so comfy shoes are a must.

You'll probably run into some well-known bass players if you hang around builders like Fodera, Zon, MTD, F Bass, and Lull and amp builders like Bergantino, Aguilar and others. They're usually cool with getting their picture taken with you. In past years I've met Victor Wooten, Nathan and James East, Lee Sklar, Andrew Gouche, Norm Stockton, Tony Levin, Matthew Garrison, Mike Pope, Ed Friedland, Anthony Jackson, Bootsy Collins (with Buckethead), Jeff Berlin, Stu Hamm and probably some others I can't remember. Oh yeah - Fieldy. Don't be afraid to talk to them.

Also, talk to the builders. They're very friendly and approachable - they love to talk about their instruments. Just try to get them when they're not doing business. Anyway, it will wear you out.
 
A friend of mine invited me to go with him to NAMM in L.A. this coming January.

I've never been. What should I expect? What should I try to do? What should I avoid? Can you buy stuff there? Is it just under the table stuff and I should take cash?

Tell me your NAMM secrets!
So, pilgrim, how was it for you? What did you see that blew your mind(besides comb-over mullets and 50 year old women dressed up like teenage prostitutes)?
 
So, pilgrim, how was it for you? What did you see that blew your mind(besides comb-over mullets and 50 year old women dressed up like teenage prostitutes)?

Ok...the fact that I actually did see 1 comb-over mullet, and a ton of old women dressed like prostitutes...that's just very, very funny to me that you mentioned it. Some of that stuff cannot be unseen.
 
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I only remembered after the fact that the guitar player in the band I am in works the Tech 21 booth each year...Damn! I would have given him a heads up for you. Glad you had a good time!