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Quantum Leap

It's amusing when some advertisement states that their new product is a quantum leap ahead of the others, meaning it has been vastly improved over the previous model, or is now so much better than the competition.

The original meaning of the phrase in quantum theory, which is the model of how elementary particles behave, is 'the smallest change possible, and always random'. Well, not exactly random, but within the possible probabilities of that change. In any event, the exact result of the change cannot be specifically predicted ahead of time.

So, when some company improves their product in this quantum way, the change is smaller than miniscule, and even they don't know what has changed, or if it's an improvement or not. It's just different in some unknown way than the previous model.
 
I think the phrase is perfectly reasonable. Like Geoff said, a quantum leap is a step immediately to some point a known distance away. The only other way of movement would be continuous, which means each iteration is infinitely close to the previous one, but moving in a given direction. Think of the definition of a continuous function vs. a step. A step function is certainly much farther ahead than a continuous function immediately following the step.

And (just to further steer this thread to the promised land of hijackness) I used to love that show, always waking up in some crazy other person's life and not having any idea who you were supposed to be. Man, I would have totally screwed up everybody's lives.

-Nate