So I now have these on three basses, and just did an A/B comparison between a broken-in (but not dead) set of Rotosound 66 and Rotosound UltraMag on a Fender Jazz Bass.
Maybe I was just utterly wrong when I tried these last year, or I almost wonder if I got a bad set somehow the first time. In any case, what I am hearing now, on closer inspection, is that the Ultramag set sounds a lot like the Rotosound 66, but punchier and tighter.
The brand new Ultramags still don't really have that cool chimey sound like brand new Rotosound 66, but since I never changed 66 sets frequently enough to try to retain that brand-new tone, I'm more interested in the broken-in tone. And it sounds like Ultramags offer a (in my opinion) very similar, but improved, broken-in tone over Rotosound 66.
I have a feeling that I will try out the GHS Progressives v2 when they are released, but at least for now, Rotosound Ultramags are my new favorite for roundwound strings.