I was kinda kiddin’I guess on the surface, this does seem like a bit over-the-top in both hype and cost. BUT, I think you have to dive deeper. In Upton's defense (or for that matter any company that offers a big buck high end product), I think the "proof is in the pudding" as they say. If I could find an amp that provides a clear, true acoustic and feedback-free sound with my acoustic upright in a loud setting, I'd go into debt and swim underwater backwards for ten miles to get that sucka. By loud setting, I mean drums, keys, electric guitar, maybe a horn and a couple vocals. I've been searching unsuccessfully for that sound for years using various speaker and amp combinations. I finally bit the dust and got a Yamaha SLB300 EUB last November. It allows me to hear myself in a loud setting, zero feedback, and I get compliments on the sound from other musicians as well as listeners. But it's just not the same. When I have a duo gig, I break out the acoustic and remember all the subtle nuances you can bring out that you just can't with the SLB. I'd be willing to give the Upton-e a go and if it took care of business, I'd keep it and sell off some of the other gear to pay for at least half of the e. Upton does offer a 30-day return policy so you could try it out. But if you end up returning it, you're out for shipping costs both ways. I got an estimate from FedX. For where I live, shipping the e runs about $100+. So, if the sound doesn't fly and I return it, I'm out somewhere north of $200. Maybe it's a gamble worth taking? Maybe not? I dunno. But it's certainly worth considering.
I have no doubt it sounds good. I actually liked it the first time he was showing it off as I like goofy stuff like that, the two-way-driver-on-the-bottom thing. Along with the AI stuff there was the Mesa Walkabout Scouts with there passive radiator on the bottom. Heck I thought this old Ampeg B100 20watt with 10” speaker sounded pretty good a few times I used it for a quick grab and go. Just enough to support the natural acoustic volume. It sounded better than it should. Anyway I bet his box could sound extra cool