Yeah, it was a lot easier back in the early 70's when I was touring the Western and Mid-Western US with a nightclub group. But it was a LOT of work. We would typically play5-nights a week for a 2-week stint at each venue before driving to the next one. Pay was really good back then and the group I started with went from 4-pc to 5-pc. to 6-pc. to 5-pc. over the three years I did that. I joined when they were already known and booked 3 months in advance. My cut at the beginning of that time was ~$465, which would be $3,135 a week in today's money. The last year and a half my cut was usually around $650 a week, which is $4,380 a week in today's money. So the market was much more open and live music was normally a 5-night a week gig at venues that had live music.Different people have different notions of “success”. If what you’re talking about is getting regular, paying gigs, then you need a look, a solid demo, several hours of flawlessly rehearsed material that your target demographics like, and someone taking the job of manager super seriously.
In today's market if you can get both Friday and Saturday nights each week, you're doing pretty good. But that won't get you enough to support a family. So then you have to start looking at other venues like Weddings, and Corporate gigs that usually pay much more. You might also want to put together a duo and play restaurants where the money is much less, but you only split it two ways. And then, if you're well connected enough you can book gigs yourself and hire folks to come play the gig with you. You can also charge for lessons if you feel so inclined although if you do it through a music store, they will take a big chunk of the money. Hard to contest that since they are providing both the space and the students, but it can certainly help. Of course monetizing your online presence is a good move, but you won't ever make money playing covers doing that because the recording labels will ALWAYS contest the copyright. You can get the views but they will make the money. So you get the advertisement but they get the $$.
Making money making music is harder now than it was when I was young and full of energy back in the early 70's, but at least you don't have to wear double-knit clothes on stage like we did back then.
