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Why no string-through in Fender Ultra basses?

Because it's fashion, fad, whatever you want to call it. For several years, the string-through bridges caught on, and the tennis ball subject it is gets batted back and forth across the net between 'it's the greatest thing ever' and double-faulted on the other side of the court with 'it's all BS'. But enough people think it's some big ju-ju that's going to give them something that will mystically improve their playing. It's just as well, Kirk Hammett would probably not let Fender print Ouija board graphics on a bunch of basses, which would probably be as effective . . . .

Evidently, Consumer Market Research has told the honchos at Fender the ju-ju has faded, and so the Ultra's . . . aren't string through. Horrors !

OK, I'm ready, let me have it. I don't hear it, can't feel a difference, and as the Almighty has a sense of humor, you're STILL going to have the Floppy B-String Blues.

Me, personally? Nope, doesn't do anything for me except probably buying long scale strings . . . . . that probably aren't long enough. I feel for the heartbroken flats guys that can't use them, Life is Just Unfair.
Such is life.
 
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String through has fallen out of use, probably because (these days with modern amps/cabs/EQ's) most players don't hear much difference. Every step in the manufacturing process has a cost and if players are not going to use a facility it might as well be retired.
 
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I love my Ultra. I like the sound of it better than the Elite I had. It has a fuller sound. Not as trebly as the Elite. I think the preamp was an improvement. I do agree about the intonation screws being terrible. Besides that no complaints.