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Why was the Seinfeld theme played on a keyboard?

TV scores have been almost exclusively MIDI for a good 20 years now. It's fast, cheap, and composers can do it at home, rather than having to rent out a studio ($$$) and hire session musicians.

The husband of one of my fellow PhD students is a TV and film composer. He does everything on MIDI out of their living room. She often jokes that he made more on 60 seconds of music last year than she did working 40-hour weeks as the assistant director of one of USC's research institutes.
 
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Economics.

All these years everybody thought it was a bass......but it was a keyboard.

Happens all the time in Hollywood, commercials and any other situation where you can get a person to compose and play something without having to hire a boatload of musicians.

Some of these keyboards, you can make an entire C.D. from start to polished finished end without leaving your house.

And a great majority of the people listening to the C.D. couldn't tell if it was real instruments or not.
 
It never occurred to me that it was a bass, either. People always ask Graham Mabe (Joe Jackson's bass player) how he came up with that slick octave bassline on "Stepping Out". His answer is "I learned to program one of these" and points at his synth module. Same for Tina Weymouth on Speaking in Tongues/Stop Making Sense. Use what does the job you need it to do. The line and groove on "Girlfriend" is still freaking deadly, so what if it's a synth?
 
Joebar:- I don't know if your statement "It was the early 90's" means that keyboard equipment that emulated various instruments were not available.

They most certainly were.

Even at the consumer level, in the 80's, the KN 7000 and 8000 Technics boards, an entire album could be made on them. With lots of instrument choices.

Professionally, there was much better equipment available.

You could emulate just about anything back then.