I don't know about Steve and Jefenator, but I play through several "cheap" Analysis cables that cost $130 each. Snap Jack cables can be found online starting at $35, and even with the extra cost for a bag of additional connectors, $50 or so for a cable that gives you options is not expensive these days, unless you like playing through bargain basement cables that cost less than $20, and sound like it as well.
Obviously this a cable system that you have to decide is worth the investment, and will work in your onstage gear setup. Considering the option of being able to go from a straight jack to a right-angle jack, or to a wireless extension cable, or the ability to quickly change pedal configurations, makes this a very adaptable cable system. Think about it, having one cable and multiple connectors for additional guitars, and to change them out quickly without the popping from disconnecting the cable either from the guitar or amp, sounds like a professional way to treat your gear, cables and amps. And these cables and connectors are made with first-class materials, so they're starting out with quality right from the start
Of course, I took the time to look at their website, and a couple of videos on youtube, to learn more about the products they make, and how many options the cables and connectors give a musician. The endorsers list is very impressive too. I think you guys have dismissed this cabling system too lightly, without really looking into it before passing judgement. Even Honda started out back in the 60's with a couple of small, seemingly insignificant cars, and we all know where that ended up.
This is a well thought out product, and not some flash-in-the pan product like Ginsu knives, which by the way, are one of the best knife sets on the market, and have the various design awards to back that up. I suggest doing a little more research before offering up cynical jabs at products you know little about.
I guess the old addage "to each his own" can apply here. These are obviously not for everybody....