Apparently, the JBL was an upgrade before the CTS. The original 15 was a Jensen, then an upgrade to a JBL, then the CTS.
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1956 Jess Oliver is hired by Ampeg; gets idea for B-15 circa 1958
1960 First B-15 Portaflex introduced (for $355), with single-channel 25-watt head; replaced within eight months by the B-15N (N for “new”), which features two channels and a Jensen speaker; B-12N (25 watts) also introduced
1961 A tilt-back rod (until 1964) and light-up Lucite logo (until 1968) are introduced on the B-15N
1962 Solid-state rectifier and blue check covering are introduced via the B-15NB
1963 B-15NL designates a JBL speaker upgrade; 50-watt B-18 introduced
1964 B-15NC returns to a tube rectifier; B-15X introduced, with horn tweeter and two 4" “echo” speakers
1965 B-15NF switches to CTS speaker, fixed-bias tubes, and single-baffle cabinet; 25-watt SB-12 (SB for “string bass”) introduced for use with Baby Bass