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Kids (20 and under) have never lived in a world where you couldn't download any music at any time for free. In their eyes there is unlimited music. Making the same point another way, if the supply is infinity then the demand for the product (average price someone will pay) becomes $0.
And don't think these are my personal views. I'm trying to get into the head of downloaders because there are so many if them, and there's more coming.
...
pretty soon, ...the only ones left playing music will be the ones who play it because they love to.
We all can do that. Where the business model is failing is that emerging technology has made it so we can't force others to reward those who make music.BIG97BEN said:I also want to hear music from those that are doing it for the love of music, but I also want to reward those that make the music I enjoy.
Free recordings is the new business model. I haven't paid for music for a very long time and I get it all legally. If you don't adapt you will be left behind.
Easy enough to say, but how exactly have you rewarded (paid) the musicians for their work? You haven't, right? So your point is that nobody will, and nobody should, because there's a legal way to do that. Fine, so artists should adapt to this new model... work for no pay. If you didn't mean that, then what do you mean when you say they should adapt? Adapt to what? Is there a system where they can make a living as musicians without getting paid?
I'm not just addressing that last question to you, but to everyone in this and similar threads who has said "adapt or be left behind".
For as long as there have been bands touring in support of an album, the TOUR was the loss leader, and the album sales were key. About the only way for a tour to make any profit is off the T-shirts.Recorded music is a loss leader. Live shows will be key.
They won't buy MORE merch than they already have been. IOW, even though merch = profit, the loss of music sales is just loss. There won't be any extra merch profit that wasn't already there.With solid branding and image then people will still buy merch.
The "higher quality" files would just get "shared" as soon as they were released. There is no difference with that versus the current failing model.Musicians could also sell download codes instead of physical music. The key will be offering higher quality audio and other incentives with the download.
It was cool, but every review of it is either a hardcore fan who would buy her old socks, or someone complaining that it wasn't worth $12. Most artists don't have a legion of old-sock-buyers.Bjork turned her last album into an interactive iPhone app. It was pretty cool.
Again, how is this different from how it's always been? Build a buzz, friends tell friends, merch gets sold. Only now, artists should expect that nobody will pay for a recording.Social media is a key promo tool. It's very personal promotion, artists interact with fans directly, and nurture relationships with those fans. Instead of selling 10 people CDs @ $15 each, now you sell to 3 people..but it's $50 in CDs, shirts and tickets.
Revolution? What, overthrowing the tyranny of having to pay for music? The best and most dedicated will stick around because the only alternative is to get a "real job". Not musician.Ultimately I think fewer musicians will be able to make a living, but that's normal when an industry goes through a revolution. The best and most dedicated will stick around.
Easy for him to say after he made his millions and his carrier has been over for a while.
Fine, so artists should adapt to this new model... work for no pay. If you didn't mean that, then what do you mean when you say they should adapt? Adapt to what? Is there a system where they can make a living as musicians without getting paid?
I'm not just addressing that last question to you, but to everyone in this and similar threads who has said "adapt or be left behind".
I think most of us play for fun and we also work in industries which have been hit by revolutionary changes and job destruction. I don't think doing what would be necessary to prevent downloading would work anymore then trying to stop the march of technology so another generation can raise families as postmen or buggy whip makersDirk Diggler said:Great article, and so many valid points. Thanks for sharing it.
I will say I am astounded and surprised by some of the responses from musicians/players in this thread though.
Cheers,
Dirk