So, are you saying that there AREN'T things in this world that are just plain old wrong?
There are things that are wrong, but something's not simply wrong because it's supposably "self-evident." That's as an intellectually easy dodge as taking the stance that everything is "relative," so therefore it doesn't exist.
As far as success, I think today's characterisation of successful people is much different from those of the 60's. Back then it was more about "the man" trying to impose rules and regulations on them, rather than their material wealth in and of itself. They were more concerned about the POWER of those individuals over them, rather than who has how much.
Do you honestly think those things are not entwined? Most every sociologist working from a conflict theory perspective sees wealth and power as inextricably linked.
As for being melodramatic, answer this. Why in the world would someone want to become what they have been "taught" is evil? The hippies from the 60's who went on to become yuppies mostly wound up not really changing their world view. They still pound out the "I'm OK you're OK" way of thinking, only with a larger platform on which to preach it. Again, in my view, the hippie movement was never about money, other than the fact that it happened to be wealthy people who were imposing harsh rules and regulations on their lifestyles. But it was the rules (and policies such as going to war etc.), not the cash, they were angry at. So those people never really flip-flopped on their views.
See above statement.
In context, that's a lot different from the view of success being evil altogether that's pounded into their heads at every turn these days.
Society isn't a homogenous monolith. I can name many people and institutions who argue that success is a good thing. The teachings of the German social theorist with the same name as Groucho is prevalent, but so are the teachings of the Russian novelist who wrote about railroads.