In 1966, it wasn’t called “rock”; there was no clear consensus, but ‘music that young people listen to’ could be referred to at that time as “pop”, “Top 40”, “Rock and Roll”, even “Teen Beat”(in the UK, the Beatles were labeled a “beat group”, and not necessarily “R&R”). This stuff was not analyzed then, it was just entertainment. They had been branching out and maturing as writers and artists since around the time of the Help movie and album, and, as pointed out, had already issued “Yesterday”(although it did hang on Paul’s acoustic guitar, but the similar sounding strings overwhelm it). But in the pop world, there had been so many hits, heavily orchestrated, that were loosely defined as “R&R”, although most were ballads, and the rhythm section wasn’t smothered or missing.Did the strings cause it to be perceived as a throwback to pre-rock instrumentation?
What I mean is, rock replaced/rebelled against/rejected earlier music traditions, and basically stopped using string and horn sections (though the occasional sax would still be used I suppose). Did "whoa, strings" make it seem like the Beatles are suddenly doing the music your parents or grandparents used to listen to, or was it not like that at all?
A huge chunk of Phil Spector’s work, the “Wall Of Sound”, featured examples like the epic “You’ve Lost That Loving Feeling” by the Righteous Brothers, then earlier from Atlantic Records in NY, there were records from the likes of The Drifters and Ben E. King…“There Goes My Baby”, “Up On The Roof”, and of course, “Stand By Me”. Plenty of that kind of stuff in Britain as well, Dusty Springfield, Petula Clark, Walker Brothers(who were actually from the US, and not brothers). Maybe not as stark and existential as “ER”, but string adornments were not uncommon.
Then there is the entire thing about the Rolling Stones; always slagged as copying the moves the Beatles made(although that’s not entirely true). In 1964, they wrote “As Tears Go By”, thought it was a throwaway, and gave it to Marianne Faithfull, whose version was folk-rock, with a baroque classical vibe. They later did it, with a string quartet and lone 12-string acoustic, recorded in October, ‘65; the Beatles’ “Yesterday” had been released in August, so you could say that the Stones were chasing after that sound, although the song was older. Bottom line, by the time “ER” was out, that overall thing wasn’t that unheard of. “ER” was released in August, but a month earlier, a band from New York, the Left Banke, released their first single, “Walk Away Renee”, heavily drenched with baroque strings, as was the follow-up, “Pretty Ballerina”. Plenty of strings dressing up Motown hits by then as well.
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