OK, since you asked a question, I guess it is OK to respond.
First of all, LOL on the shiny shoes and slicked back hair. Neither are correct, and if you knew the parties involved you would be as amused as we are and realize that nothing could be further from the truth.
On the "pure marketing BS", as you put it, perhaps an explanation is in order.
When you build an 810 by making four individual sealed 2 x 10" internal enclosures each speaker sees a relatively small internal cabinet volume and interacts with that. If you have a speaker that is designed to operate optimally in that environment, no problem, but there is a very high degree of damping as each speaker interacts in a very limited internal cabinet space or doghouse.
When you build an 810 as Acoustic has done, by opening up the chambers, even though the TOTAL internal cabinet volume is unchanged, each speaker is allowed to interact with the entire internal volume of the cabinet which produces lower damping overall and a lower resonant frequency for the cabinet. This assumes that the speakers are designed to operate optimally in this environment, which these are.
The science behind this enclosure and the quasi-open chambers in our opinion provides the best of both worlds. The punch of an 810 with a lower resonant frequency and deeper and more pronounced bottom end, and solid bracing between each pair of speakers, without the floppyness of porting.
In terms of the "art", suggest you audition and compare the cab with your ears rather than dismissing the performance as "pure marketing BS" without having actually checked out the product.