Not a joke question - if I flip my downfiring Coda upside down, did I just upgrade to an upshot? In other words, what more is going on w/in the cabinet besides the direction of the speaker?
I believe the downfiring woofer creates sort of a psychoacoustic effect that masks the location of the amp and creates the perception of a huge sound stage. From the players perspective, you get the impression of being surrounded by the lows. While this is cool and satisfying for the player, I believe it is partly why they amp reportedly does not project well in more acoustically ambient spaces.
The problem is compounded by the use of a small mid driver. Dispersion is determined largely by a drivers diameter in relation to the wavelength of the frequency being reproduced. The diameter of the front facing mid driver is rather small, so it will tend to have a wider dispersion pattern than a larger driver. In many circumstances wide dispersion is preferable.
When the acoustics are bad, you tend to benefit from cabs that have better pattern control and narrower dispersion. The idea is to deliver more sound directly to the audience, and feed less energy into reflective surfaces where the energy can form into a diffuse field. If the SPL of the diffuse field is higher than the direct sound the audience hears coming from the amp, it sounds like a muddy, incoherrent mess. FYI the distance where the SPL of the direct sound equals the SPL of the diffuse field is called the critical distance.
See this page for definitions:
sound fields - acoustic glossary (acoustic-glossary.co.uk)
I have only played through the original Coda. I enjoyed using it for background music and I thought it sounded really nice with both upright and bass guitar. It was nowhere near loud enough for a big band IMHO. Also, although I thought it sounded great, I did not think it was particularly transparent. Rather it had it's own baked in voice that I liked.