Also known as "over/under" coiling. Have you discovered what happens when you pull the end of the cable through the middle? Not pretty. Like a lot of techs (not all though) I prefer a clockwise straight coil. That's the way the wire comes off the spool and doesn't require any fighting as that's the way the wire is trained to go.
I call it the military coil, as that's where a lot of guys learn it. I originally learned it when coiling 100 foot long mike cables with rubber coatings - those just don't work with a clockwise coil - they'll try to eat you! And I don't carry spools, although I can see where they'd be real handy in an every-day stage setting.
As you point out, the key is NOT to drop the end of the cable through the coils. If you do, you are guaranteed to have multiple knots when you pull out the cable.
The preventive solution is: velcro cable wrap. Coil the cable with the over/under method, secure the ends firmly with a good long velcro cable wrap and you won't have the problem of either cable end dropping through the coil.
There are a lot of "how to" coil wrapping demos on YouTube, but this one is one of the better ones. I need to do one myself because I don't like the way most folks teach it.