Back when I was in a psychobilly band (many years ago) we all had leather jackets with the band name painted on the back.......I can't believe I just admitted that (much shame).
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The people that think it's amateur looking haven't a clue.
Stumbo, I really love your idea about stenciling. I'm gonna stencil the band name on my guitar cases for a start. I know I'd be taking some risk of lowering the value of the case, but big deal (and it might even come off). Then do the "accidentally on purpose" placement of them, where it's visible to the audience - it gets the job done, and as a side bonus, it kind of makes your band look bigger than you really are, from an image standpoint. Plus the rest of the band knows you must be really committed to this band, for whatever that's worth.
Back when I was in a psychobilly band (many years ago) we all had leather jackets with the band name painted on the back.......I can't believe I just admitted that (much shame).
For most of the bands I've been in banners, ads, cards, etc. were never a factor due to the short life-spans of the bands. However, the more serious (better) bands I've been in, I think it makes you look more serious/professional to have a professional banner, business cards, drum logo, demo disc, and decent press kit. It's always worked for me ($$) to have the business end of the band look organized and semi professional even if all the members in it weren't!